You can’t duplicate your best customers, but you can find more like them.
You need to keep finding new customers. But it’s hard to know where to focus your time and resources. And time really matters. You need to uncover these audiences before your competitors do. And you need to do it fast. The key lies in using your current customer data to locate others with similar attributes.
Look-alike modeling extends your reach by finding new high-value audience segments similar to your current customer base. Select a trait or segment, a time interval, and first- or third-party data sources. Our machine learning algorithm, TraitWeight, is powered by Adobe Sensei and looks for people or businesses in the data sources with the same traits. Next, we weigh and display the results based on which traits are closest to your base audience. You then can build accurate traits to expand your audience.