Actionable intelligence

Put customer insights to work with activation and integration tools that improve experiences, increase marketing optimization, and maximize ROI. No more waiting weeks to leverage data that could lift your bottom line.

Audience analysis and publishing

Get actionable insights by defining and analyzing audiences — including traits and behaviors across time — and immediately share them across Adobe products.

Segmentation. Use multiple filters simultaneously to create insight-driven audience segmentation based on specific customer actions.
Audience sharing. Publish audiences to help shape your customer journey in Adobe Journey Optimizer or export to a variety of destinations using Adobe Real-Time CDP.
Activation and refinement. Analyze behavior from your activated audiences for further insight discovery and refinement to drive more effective personalization.

https://main--bacom--adobecom.aem.live/fragments/products/modal/videos/analytics/customer-journey-analytics/audience-analysis-publishing#audience-analysis-publishing | Audience metrics and audience overlap visualizations. | :play-medium:

MCP server

Enable analysts and third-party AI systems to work seamlessly with your customer journey data. With real-time, programmatic access designed to fit into your existing AI infrastructure, you can turn insights into action across workflows, agents, and your AI ecosystem.

Data feeds (coming soon)

Export fully processed, event‑level data in bulk to the enterprise cloud storage or warehouse of your choice, enabling advanced analysis, integration with other data sources, custom attribution models, and long-term archiving.