Adobe Customer Journey Analytics Features
AI-driven insights
Use agentic AI, generative AI and machine learning services to expedite and augment everyday analytics tasks like segmentation, attribution, data processing, queries, and data storytelling. With more efficient and enhanced insights, you’ll spend less time combing through data and more time improving your business.
Data Insights Agent
Automate analysis and visualization of cross-channel customer data with Data Insights Agent to reveal rich insights and take pre-approved actions such as diagnosing root causes and recommending optimizations.
- Data analysis. Use natural language prompts instead of technical tools to quickly build and evolve projects within Analysis Workspace.
- Rapid insights. Ask questions like “What are my top 10 pages?” or “Which products have the highest revenue?" to get instant learnings.
- Responsible AI. Visualize the data behind your AI-driven insights to understand and verify the output.
Algorithmic attribution
Compare activity across devices, channels, and content to understand the drivers responsible for specific conversion events — across any time period and metric.
- Machine learning analysis. Use machine learning to assign attribution values across various contributing factors and channels of successful conversion events.
- Weighted attribution. Automatically assign appropriate attribution weight to the most important touches and provide a best-fit model per channel based on your customers' actual interaction patterns.
Anomaly detection
Automatically find statistically significant differences across your data and get in-app anomaly alerts, saving you the time it takes to manually run and search through hundreds of reports.
- Data relationships. Separate “true signals” from “noise” using statistical methods that analyze relationships in cross-channel customer data.
- Anomaly alerts. Investigate anomalies, including drastic drops in average order value or page views, spikes in orders with low revenue, and many more.
- Contributing factors. Identify potential factors that contribute to anomalies and make appropriate optimizations.
Intelligent captions
Generative AI automatically produces insights and provides user-friendly captions about key trends and important events found in data.
- Generated insights. Jumpstart your analysis journey with auto-generated insights that are automatically updated as data changes.
- Easy highlights. Help non-analysts easily identify and understand insights worth highlighting.
- Contextual reporting. Enable non-technical users to be self-sufficient by automatically providing context when sharing insights to free up analysts’ time.
Experimentation panel
Evaluate the impact and validity of experiments, across channels, from any online and offline source with enhanced analysis supported by machine learning.
- Machine learning-powered refinement. As more activity occurs and more data is accumulated, machine learning automatically refines the data to provide a more precise result and higher confidence in cause-and-effect relationships.
- Cause and effect clarity. Understand the cause-and-effect relationships between customer interactions and how they drive specific outcomes through the native integration with Adobe Journey Optimizer.
Product Support Agent
Empower your teams to quickly and easily troubleshoot, diagnose, and escalate product issues with Product Support Agent. Tap into interactive guidance for more efficient self-service support — powering faster time to resolution and increased productivity.
- Troubleshooting. Use natural language prompts to get quick answers to common questions, based on expert-curated documentation.
- Case creation (in development). Initiate support cases directly from AI Assistant, which automatically captures contextual insights such as chat logs, IDs, and issue descriptions for accelerated case resolution.
- Case tracking (in development). Seamlessly track the status of your support cases.
Learn how to use AI-driven insight features.
Find what you need in Experience League, our vast collection of how-to content including documentation, tutorials, and user guides.
