What is proofing in Workfront?

Workfront’s online proofing capabilities facilitate smooth review and approval processes, centralized feedback, and version control. This helps marketing teams to be more productive and accurate. Read about the full benefits of proofing in Workfront.

Why are proofing capabilities critical to scaling content production?

As digital channels expand, so does the demand for personalized, high-volume content. Proofing software helps teams work faster, reduce errors, stay compliant, and shorten review cycles — empowering enterprise marketing and creative operations to keep up with growing workloads without sacrificing quality or consistency.

How does Workfront automate and tailor the review process?

Using customizable routing logic, Workfront lets teams define multi-stage workflows, set conditional triggers, and route content based on project type, reviewer role, or due date. Reviews can happen in succession for legal checks, finance approval, and final sign-off — or in parallel across large creative teams — fitting your unique process rather than forcing you into a rigid sequence.

In what ways does AI support content compliance and accuracy within Workfront?

AI in Workfront intelligently scans assets to detect brand alignment issues based on your own image guidelines. This gives users early warnings and smart prompts to correct issues before routing begins. As a result, review cycles become more focused on strategy and messaging, not tactical error-finding.

What benefits does integration with Frame.io add to Workfront proofing capabilities?

Native integration between Workfront and Frame.io powering Unified Review and Approval (available to net-new customers now and existing customers starting in 2026) synchronizes projects, users, folders, assets, and status across systems — enabling disparate teams to collaborate productively in their environment of choice. It also unifies storage for work-in-progress assets across systems.

Adobe Workfront Features

Review and approve

Provide fast, collaborative reviews and approvals of digital content to ensure quality and consistency.

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Digital reviews and approvals

Deliver high-quality content on time, on brand, and at scale with digital proofing and approval features.

Online proofing. Centralize content feedback for more collaborative reviews and quicker turnaround with advanced proofing capabilities that support diverse file types and an extensive set of markup tools.
Automated approval workflows. Keep content decision-making moving with single-stage and multi-stage reviews, establish dependencies between stages, and limit visibility to certain users.

Learn more about digital reviews and approvals.

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AI-powered asset reviewer

Streamline brand compliance and shorten feedback loops with quality controls that can alert creatives when assets are out of sync with brand standards. Creatives and marketers can spend more time strategically reviewing assets knowing that brand compliance has been built into the review process.

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Request for asset approval using Workfront proofing

Integrated proofing across Adobe GenStudio products

Let marketers and creatives collaborate more effectively and ensure brand compliance and process integrity in all the places where content is created.

Frame.io. Automatically sync projects, users, folders, assets, and status between Frame.io and Workfront to streamline the end-to-end creative process and let teams work in their preferred tools.
Adobe GenStudio for Performance Marketing. Unlock enhanced Workfront review and approval capabilities — such as approval templates, multi-stage workflows, annotations, and commenting — inside of GenStudio for Performance Marketing.
Adobe Express. Scale content creation without compromising brand standards by leveraging advanced Workfront proofing workflows directly from remixed Adobe Express templates.