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Adobe Recognized as a Leader in the Forrester Wave™ Report.

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Learn why we believe Adobe Real-Time Customer Data Platform is redefining data management.

Adobe was named a Leader in The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024 report. Read the report to learn how Adobe:

  • Excels at data governance through policy management functionality, targeting anonymous audiences for acquisition programs, journey orchestration, and integrations for insights endpoints.
  • Extends beyond traditional use cases into areas like messaging into paid media, data collaboration, and measurement.
  • Supports its offering with an extensive partner ecosystem.
  • Is the best fit for firms that require journey orchestration and personalization across customer engagement touchpoints.

The Forrester Wave Customer Data Platforms For B2C Q3 2024 chart

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The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024

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