Put a personal touch on customer communications.
In business and in life — it’s all about the relationship. The deeper your relationship with someone, the more likely they are to listen to what you have to say and take action when you ask. But, with thousands or millions of customers, you risk losing the efficacy of the personal in favour of the efficiency of the generic.
Smart brands know that’s a poor trade-oﬀ. The better choice is to deliver personalised customer communications across channels with the help of technology. You can use fragment-based authoring, a theme editor, and automated document generation to quickly create content for specific audiences on a customer’s preferred channel — web, email, app or printed. And, you can send it at the best time, whether that’s on-demand, scheduled or in a batch.
To keep the conversation going and growing, you can even set up automated responses or use interactive elements that encourage customers to take the next step or fill in a self-service application. And, you can do all this while maintaining compliance with audit trails.