Adobe Firefly Customised Models
Train Firefly generative AI using your own assets.
With Firefly Customised Models, you can unleash your teams’ creativity while consistently maintaining your brand’s look and feel.
Watch overview | Watch overview Adobe Firefly Customised Models Contact sales | Contact sales more information about Customised Models
Drive on-brand content across your organisation with Firefly Customised Models.
- Safe & easy-to-train customised models
- On-brand content at scale
- Integrated workflows
- Enterprise-level security & governance
Customised content that’s safe for business.
Train Firefly using your own assets to create content for specific audiences and channels, all while adhering to your brand.
- Customised Models are powered by Firefly, which is safe for commercial use.
- Train on a small set of brand images to quickly expand campaigns.
- Preview, test and refine models to ensure content matches your brand and vision.
- Share and manage Customised Models across the organisation to streamline teamwork and brand consistency.
- Tailor content using advanced style capabilities, including composition reference, style reference, effects presets and more.
On-brand content at unprecedented scale.
Empower your teams to accelerate production and ideation with content aligned with your brand or campaign.
- Enable creatives to create high-quality, customised content with unparalleled brand consistency.
- Empower marketers to create images and variations that adhere to brand or campaign styles, easing the workload on core creative teams.
- Quickly scale on-brand content by easily generating variations for key channels and platforms, making it easy to launch global and seasonal campaigns while maintaining efficient production workflows.
Effortless consistency with integrated workflows.
Use Firefly Customised Models in your Adobe applications to easily create consistent, customised content.
- Tap into Customised Models in the Adobe Firefly web app for quick, on-brand asset creation and iteration.
- Use Customised Models in Adobe GenStudio for Performance Marketing, along with brand guides and fine-tuned text models, to create and activate customised content for targeted campaigns.
- Access Customised Models in Adobe Express to empower marketers to confidently create any content they need.
- Enable the Customised Models API, available in Firefly Services, to build customised models into scaled production workflows and achieve brand consistency at massive scale.
Security and governance fit for Enterprise
Easily deploy specific models to designated team members and safeguard your brand.
- Keep content secure with customised models that are only available to your organisation. Adobe won’t train foundational Firefly generative AI models on your enterprise content.
- Manage access and control model training, review and usage across teams and workflows.
- Ensure the right team members can use the necessary models to create content reflecting their brand or campaign.
- Publish with confidence knowing content credentials are attached to every asset generated, which helps you to recognise image sources and promote transparency.
Use Customised Models to create the visual foundation for all marketing activities.
Leading enterprises use Customised Models to generate images aligned with campaign styles, global brand styles and character themes to deliver banner ads, social media posts, paid media ads, webpage hero images, packaging, avatars and much more.
Quickly expand campaign assets.
Create tailored, brand-inspired images for seasonal ads and promotions aligned with a campaign style.
Deliver on-brand omnichannel experiences.
Make your global brand style consistent across all markets and channels — from packaging to advertisements.
Extend photoshoots with uniform visuals.
Maintain a consistent brand aesthetic across touchpoints, including web, paid media, emails and social.
Localise and personalise asset backgrounds.
Empower distributed teams to create images for social media and advertisements that reflect local culture while staying true to your overall brand.
Create captivating characters.
Generate characters, mascots and avatars that fit a consistent aesthetic and drive engagement.
Accelerate design and ideation.
Inspire creativity and streamline conceptualisation while maintaining brand consistency.
Some of the world’s biggest brands use Customised Models to scale on-brand content.
Built new brand identity in just 10 days
Built digital twins to scale content across channels
Questions? We have answers.
