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GENSTUDIO FOR PERFORMANCE MARKETING FEATURES
Brand intelligence
Keep all campaign content compliant and on brand. Adobe GenStudio for Performance Marketing applies your brand rules, validates content, streamlines approvals and supports compliance workflows across teams, industries and channels.
Brand compliance and validation
Protect brand equity while scaling campaign content with AI-powered tools that apply and confirm your brand rules.
- Brand governance. Upload brand guidelines to establish voice, tone and channel-specific direction — then run automated brand checks to be sure every asset complies with those rules. Each piece of content receives a brand score based on defined metrics, showing where it meets standards and where it doesn’t.
- Approved asset access. Quickly find and pull brand-approved assets — including images and videos — to adapt, resize and reuse. Assets can be pulled directly from a built-in repository, Adobe Experience Manager Assets or another third-party DAM.
- Regional branding (coming soon). Set specific regional branding guidelines to help localise translated content.
Review and approval
Make it easy for the right teams to review and approve content before activation to help ensure brand and legal compliance.
- Collaborative workflows. Built-in approval workflows let marketers route reviews through multiple groups and users — including creative, legal, marketing operations and more.
- Adobe Workfront proofing integration. Leverage existing workflow templates and enable reviewers to compare versions, comment and annotate directly in Workfront.
Enterprise compliance workflows
Ensure content adheres to regulatory, legal and industry requirements with support for a variety of compliance workflows.
- Channel compliance. Leverage native workflows to support channel and platform-specific guidelines.
- ADA compliance. Perform accessibility testing of AI generated text, imagery and other elements to ensure compliance with accessibility standards.
- Disclosures and regulated content. Connect to disclosure libraries and compliance systems to validate pre-approved language and claims.
Learn more about enterprise compliance workflows.
Content as a Service v3 - product-feature - Wednesday, 16 July 2025 at 16.11
Questions? We have answers.
What is brand compliance in marketing?
Brand compliance in marketing refers to ensuring that all campaign content — ads, emails, imagery — stays aligned with your brand’s style, voice, logo usage and regulatory standards. Within Adobe GenStudio for Performance Marketing, organisations can upload brand guidelines, automatically validate content against them, access and use brand approved assets and enforce compliance through built-in approval workflows.
How do AI brand compliance tools work?
AI-powered brand compliance capabilities, like those found in GenStudio for Performance Marketing, use machine learning to assess brand compliance guidelines such as tone and style and assign a compliance score. This automates brand validation, flags inconsistencies (e.g., off-brand font) and streamlines review by highlighting issues before content goes live.
What are brand approval workflows?
Brand approval workflows are structured processes for reviewing and signing off on content. In GenStudio for Performance Marketing, collaborative review paths route assets to key stakeholders for sign-off, ensuring each piece is officially approved before activation across channels.
What does channel compliance refer to?
Channel compliance ensures that ads across different platforms — social, display, email — meet individual channel requirements and brand guidelines. GenStudio for Performance Marketing offers template support for paid social and display ads and automatically checks for platform-specific guidelines, including accessibility (ADA), regulatory and legal standards.
How can organisations scale brand-compliant content creation?
Scaling brand-compliant content involves centralising brand assets, such as logos, templates and personas, automating content generation with AI trained on your brand guidelines and enforcing approval workflows. GenStudio for Performance Marketing enables this by combining AI content creation, multichannel template support, persona/product definitions and seamless asset repository integration.
Can GenStudio for Performance Marketing handle non-English brand guidelines?
Yes, GenStudio for Performance Marketing supports non-English brand guidelines. When your organisation uploads or manually creates guidelines in another language, the platform will display and apply those rules in the same language, helping international teams generate localised, brand-aligned content efficiently.
title
Marketing-created content that meets your high brand standards.
CardDescription
Generative AI and brand guardrails in Adobe GenStudio for Performance Marketing let marketers create on-brand emails and ads for cross-channel campaigns.
cardDate
2024-10-14
cardImage
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page,caas:products/genstudio