Adobe for High Tech

Create intelligent experiences with a personal touch.

Hyper personalization is shaping the future of high-tech industries—and customer expectations. Satisfying the increasing demand for convenient, individualized purchasing experiences, your business needs the support of a future-proof technology foundation.

Catch up on the 2023 digital trends.

Learn why a creative approach will help you keep up with the ever-changing needs of customers and how it’s done in the 2023 Adobe Digital Trends report.

The future of customer experiences is personalizing at scale.

For technology buyers, a meaningful purchasing experience isn’t just valuable—it’s irreplaceable. Adobe solutions unlock your business data to help you consistently deliver relevant experiences across engagement channels at scale.

2022 Digital Trends—B2B in Focus.

Get the 2022 digital trends for B2B brands. Learn how leaders within high-tech and manufacturing industries are accelerating the adoption of online solutions to exceed buyer expectations.

The 2022 Adobe Trust Report.

Here’s how you build trust in the digital economy. Read The 2022 Adobe Trust Report to understand how advancements in data and personalization technologies are helping earn customer trust.

Grow your ecommerce gains in a digital economy.

Disruption continues driving digital transformation across industries. Read How Ecommerce Grows Revenue in High Tech to learn how market leaders are embracing new technologies and strategies to capitalize on decisive opportunities.

Recommended for you

Please make sure that the "dexter.base.react.umd" and "dexter.base.consonantcardcollection" clientlibs have been added to the template's Page Policy

Customer stories

Please make sure that the "dexter.base.react.umd" and "dexter.base.consonantcardcollection" clientlibs have been added to the template's Page Policy

Anticipate and exceed the needs of high-tech customers.

Hyper personalization at scale is central to a successful digital transformation strategy. But you need a technology base that supports this transformation, from analytics tools for data and insights to multichannel content management and marketing automation. Visit our high-tech industry resource page to see how Adobe Experience Cloud can help you create and deliver personalized customer experiences in real time.

The future is fuelled by technology.

Discover how the tech sector is helping businesses adapt to a changing world. Download the 2021 High Tech Trends Report for the insights.

Pick up the pace with digital customer experiences.

View the 2022 Digital Trends – B2B In Focus report to learn how a digital-first mindset gives your customers the experiences they’re looking for.

Digital Trends 2022 Retail

Learn more about the tech marketing success of our customers

Learn more about the tech marketing success of our customers.


Adobe Marketing Cloud helps Garmin create custom experiences to their global audience at scale.

Watch the video ›


With Adobe Marketing Cloud, Informatica delivers personalized experiences to their customers.

Learn more ›


Synopsys uses Adobe Experience Cloud to improve their website performance and content creation.

Learn more ›