Target market segmentation
Group profiles into segments using Segment Builder to target your most valuable users and measure the population of a segment in real time to improve your campaign results.
Features
Real-time Destinations
Activate dozens of destinations to support real-time transfer of segment information. Ensure customer information is refreshed whenever users visit or take action on your site, so you can always reach customers at the right time.
Exceed your customers’ expectations. In real time.
The world moves fast. And customers expect you to move at the same pace — with real-time response and personalization. By qualifying and segmenting users from the start, you can meet these expectations and make the most of any opportunity.
Each time a user visits or takes action on your site, Audience Manager uses server-side connections to send those updated segments to dozens of destinations. With more real-time destinations than any other DMP, you can deliver relevant, up-to-the-minute experiences to more of your customers.
See what makes it work.
Server to server integrations
Adobe Audience Manager builds new traits and segments for targeting as soon the content provider sends data. We support server-to-server transfers of data, both real-time and batch.
Destination Builder
Create, manage, and delete destinations safely in the Destination Builder interface. This helps reduce the time required for pre-deployment testing, so you can activate faster.
Up to date segmentation
By integrating with up to date segmentation that accept real-time transfers, you can ensure your users see content that is relevant to them, and while tailoring campaigns to specific points in the conversion path.
Learn more about real-time destinations in Adobe Audience Manager.
Dive into data transfer.
Learn how to set up a real-time data transfer and reach customers at the right time in our Help section.
Learn why it all matters.
Read about the value of real-time interaction and keeping your audiences up to date in our Adobe blog.
See related features
A/B test segmentation
Split segments into mutually exclusive groups to test the performance of different targeting platforms or algorithmic models against your KPIs, so that you can ensure you’re hitting success metrics.
Addressable audiences
View the overlap between your audience and your selected targeting platform, such as a DSP, so you can forecast and plan campaign performance before activating segments. There are also options to share data with destinations like ad services, DSPs, ad networks, etc.