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ADOBE DYNAMIC CHAT

Conversational marketing to qualify buyers faster.

Generate more leads, boost conversion, and accelerate sales cycles. Dynamic Chat lets you engage and qualify buyers faster – all with generative AI-powered conversations.

Watch overview

Marketo Dynamic Chat enables better b2b sales and marketing alignment. Qualify interested buyers faster to boost lead conversion and accelerate sales cycles.

Add generative AI and conversational marketing to your demand generation strategy.

Adobe Dynamic Chat is an end-to-end conversation automation tool that expands Marketo Engage's B2B marketing capabilities and gives customers multiple ways to independently engage with your site, book meetings, and get answers to questions.

  1. Real-time audiences
  2. Omnichannel conversations
  3. Automation & personalization
  4. Sales engagement
  5. Routing & meetings
  6. Reporting
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Conditional Formatting Conditional Formatting Format As Table Cell Styles Cell Styles Insert Delete Format Sort & Filter Find & Select Add-ins Dynamic Chat integrates your CRM's account audiences to provide you with real-time segmentation and routing to your appropriate teams.

Reach the right audiences.

Use real-time cross-channel data to segment audiences and deliver relevant conversations to prospects.

  • Dynamic lead- and account-based targeting. Include and exclude customers automatically from conversations based on lead and account attributes.
  • Account-based marketing data. Personalize conversations using named account lists and route them to the appropriate teams.
  • Buying group targeting. Pinpoint buying group members with personalized dialogues based on account roles and buying group journeys.
  • CRM data integration. Refine audience segments using existing CRM data.
Conversational marketing made easy with generative AI and live chat across multiple conversational experiences.

Engage with customers anywhere.

Deliver multiple types of brand-safe conversational experiences across digital channels.

  • Generative AI chat. Provide customers and prospects with on-brand conversations using a chatbot trained with sales, marketing, and product knowledge.
  • Automated and live chat. Let site visitors find answers through automated chat using question prompts and discussion topics. Or connect them with live agents assisted by brand-safe generative AI responses that can be pre-approved.
  • Conversational forms. Turn forms, landing pages, and emails into meeting booking tools that can also suggest next-best actions for your customers to take — such as getting a demo or joining a webinar.
  • Conversational flows SDK. Embed conversational experiences across any digital channel with a developer-friendly SDK.
Streamline the creation and activation of personalized conversations through a combination of rules-based automation, program templates and cloning, and generative AI-powered responses within Dynamic Chat.

Create, customize and automate conversations.

Easily create and launch personalized conversations with templates, generative-AI responses and rules-based automation.

  • Campaign management. Use drag-and-drop dialogue cards and templates or clone entire programs to create campaigns.
  • Personalized greetings. Use generative AI and dynamic lead- and account-based personalization fields from Marketo Engage to tailor your conversations.
  • Assisted marketing responses.  Use generative AI to produce a customized collection of questions and answers, all pre-approved by marketing, for use inside generative AI chat campaigns in minutes.
  • In-the-moment responses. Enable real-time AI-generated responses trained on your data and controlled by filters you define rather than building a full library of pre-approved responses.
  • Automation triggers. Activate Dynamic Chat campaigns based on real-time engagement inside of Marketo Engage campaigns and vice versa.
Achieve sales and marketing alignment: Dynamic Chat let reps respond accurately and quickly during live conversations using responses generated by AI and pre-approved by marketing.

Give sales a real-time assist.

Sales can take advantage of live chat with pre-approved or generative AI-powered responses and real-time insights to maximize their chances of success.

  • Sales agent workbench. Offer a dedicated inbox to manage live chat, analyze real-time engagement, view integrated CRM insights, and understand previous marketing activity.
  • Conversation summaries. Equip sales agents with AI-generated conversation summaries, including insights on discussion topics ahead of meetings to reduce prep time.
  • Assisted sales responses. Let reps respond accurately and quickly during live conversations using on-brand responses generated by AI and pre-approved by marketing.
  • Generative AI sales shortcuts. Provide live chat agents with faster ways to access and edit AI-generated responses and search for content to send to buyers.
Let qualified site visitors book meetings during any type of dynamic chat conversation on any digital channel written in HTML, CSS, or JavaScript. Route conversations and meeting bookings across sales teams evenly or based on custom rules. Use target account lists from ABM data inside Marketo Engage for accurate message delivery.

Drive better meetings and follow-ups.

Support your target account strategy through smart scheduling, routing, and insights.

  • Meeting scheduler. Let qualified site visitors book meetings during any type of dynamic chat conversation on any digital channel written in HTML, CSS, or JavaScript.
  • Calendar integrations. Integrate sales agents’ calendars to show visitors real-time meeting availability.
  • Sales routing. Route conversations and meeting bookings across sales teams evenly or based on custom rules. Use target account lists from ABM data inside Marketo Engage for accurate message delivery.
  • Marketo Engage Sales Insight activities. Send real-time chat activity, meeting bookings, and AI generated conversation summaries to sales account owners inside your CRM.
Understand which automated dialogues triggered the most engagement, booked the most meetings, and initiated the most live-chat conversations.

Get insight into pipeline and revenue impact.

Understand how your conversational marketing programs affect the bottom line through advanced analysis and deep insights.

  • Generated insights and analytics. View AI-generated insights and summaries of your campaigns, including most asked questions, topics of interest, and most engaging content.
  • Automated chat reporting. Understand which automated dialogues triggered the most engagement, booked the most meetings, and initiated the most live-chat conversations.
  • Live chat and agent reporting. Generate sales agent and team activity breakdowns.
  • Meeting performance. Get a view of all meetings, including the chat dialogues, sales agents, and webpages that booked the most meetings.
  • Integrated attribution. Compare chat revenue with other channels and campaigns using existing Marketo Engage reporting and attribution capabilities.

Discover the Adobe advantage.

With Dynamic Chat, you may deploy AI chatbot campaigns quickly with built-in Gen AI and existing Marketo Engage capabilities.

Built-in and ready in minutes

Deploy chat campaigns quickly using generative AI and existing Marketo Engage capabilities.

Dynamic Chat is more than a chatbot with generative AI capabilities. Turn traditional landing pages and forms into conversational marketing and let b2b leads book meetings with a click of a button.

More than just a chatbot

Turn landing pages and forms into conversations and booked meetings with the click of a button.

Get access to Marketo Sales Insight, Smart Lists, landing pages, form builder, and Adobe Audience Sync to unlock Adobe-only chat use cases.

Exclusive Marketo Engage capabilities and integrations

Get access to Marketo Sales Insight, Smart Lists, landing pages, form builder, and Adobe Audience Sync to unlock Adobe-only chat use cases.

Engage customers in a personalized manner using unique B2B data and generative AI workflows.

Generative AI designed for B2B

Engage customers in a personalized manner using unique B2B data and generative AI workflows designed for sales and marketing, with governance at the core.


Learn more about Adobe Dynamic Chat.

Content as a Service v2 - adobe-marketo - Friday, June 7, 2024 at 12:20