Adobe Experience Manager

Headless agility to power exceptional experiences everywhere.

Adobe Experience Manager is a cloud-native, API-first content management system (CMS) and DAM platform that lets brands easily deliver headless content to fuel modern applications across channels and devices.

Headless cms

IT and marketing come together to fuel app-like experiences

Adobe Experience Manager lets developers structure and deliver headless content while allowing marketers to manage and personalize the customer experience so brands can create fast, responsive experiences at every customer touchpoint, including single-page apps, mobile apps, IoT, and more.

API-first omnichannel delivery

API-first omnichannel delivery

Fuel experiences everywhere with headless content delivery, including GraphQL API, REST API, and rich media optimization API.

Immersive content creation and management

Immersive content creation and management

Create structured content models that allow marketing teams to easily manage reusable channel-agnostic content fragments with an enterprise-level DAM.

API-first omnichannel delivery

Scalable and extensible

Integrate platforms such as commerce engines with a cloud-native solution that can extend from headless to hybrid and headful modes.

AI-powered intelligence

AI-powered intelligence

Streamline content discovery and drive personalization with AI-powered workflows and a cloud-native architecture.

Give developers the tools they want. Let marketers create exceptional experiences.

Immersive content with API-first delivery

Immersive content with API-first delivery

Efficient content delivery with GraphQL
GraphQL API for content fragments offers a query language to deliver exactly the content a front-end application needs — no more, no less —while persistent queries help you scale easily.


Optimized media…headlessly
Marketers can reach customers everywhere with headless delivery of immersive, optimized media that automatically adapts to the platform or device.


A central DAM, reusable content

A central DAM, reusable content

Developers define content structure
Developers can create structured content fragments with all elements and variations that can be reused across any page or app with API delivery (JSON or HTML) and rendered client-side.


Marketers use and reuse
Marketers can easily add to and edit the reusable content fragments with assets from the integrated DAM and get publishing efficiency with AI-powered workflows that automate processes like tagging, cropping, and more.


Editable omnichannel experiences

Editable omnichannel experiences

Developers code
Developers can launch faster and spend less time maintaining their SPAs using ready to use, open-source React and Angular Core Components for common SPA elements.


Marketers edit
Marketers can author, edit, preview, and localize SPA content using Experience Manager’s drag-and-drop SPA editor, empowering them to manage the user experience while reducing reliance on IT.


Optimized personalization

Optimized personalization

Headless content personalization
Developers can natively export experience fragments to Adobe Target for A/B testing or multivariate testing, and to Adobe Analytics to instrument apps for insight.


Cross-channel insights
Marketers get the insight and the tools for rapid optimization, seamless experiences, contextual personalization, and advanced segmentation though native integration with Adobe Analytics and Adobe Target.


Future-proof agility and extensibility

Future-proof agility and extensibility

Cloud-native unified platform 
Easily support enterprise governance and globalization needs with a cloud-native architecture that provides fast deployment cycles, auto-scaling, a self-healing infrastructure, and is always current.


Support for future platforms
Enterprise extensibility and the ability to launch API-first experiences allows developers to seamlessly extend to headful, headless, and hybrid scenarios, including across commerce engines.


What else can Adobe do for your business?