Throughout their journey, customers bounce from channel to channel. Despite their unpredictable nature, they demand highly personalized, responsive content at every touchpoint. Meeting customers where they want to be met is a crucial factor in creating an enjoyable, personalized experience that engages and converts.
Managing cross-channel marketing through Adobe Marketo Engage lets you coordinate campaigns from a centralized hub. It allows you to easily set up triggers to launch the next, most relevant piece of content to a customer who attended an event, opened an email, searched for a key piece of information, or shared a piece of content on their social media feed. No matter where your customers are in their journey, Marketo Engage gives you all the built-in channels and capabilities to let you deliver the right message on the right channel at the right time.