To avoid a bottleneck, use more than one bottle.
The days of one and done are over. With digital advertising, keeping your customer engaged is the highest priority and that can happen only with a thoughtfully sequenced and possibly ever-changing, string of relevant ads. That could be ads that change based on customer behaviour, geography, demographics, retargeting, position in the customer journey and more.
Programmatic creative management uses automated ad creation for both prospecting and retargeting customers. When used in a prospecting campaign, the aim is to increase relevance of a message to attract users. While for retargeting, the goal is to drive conversion and focus on increasing order values or frequency of visits. To the relief of your design team, they won’t be performing the tedious task of creating thousands of variants to suit every campaign objective.
Designers will work in tools they know — like Adobe Creative Cloud products — and create customised templates that ensure everything stays on brand. And the marketing teams have full control over campaign strategy, including offers, headlines, call-to-actions and images. This dynamic collaboration gives businesses the creative scale and velocity they need to get and stay ahead in today’s market.