Adobe GenStudio for Performance Marketing
Generate high-performing on-brand campaign content.
Adobe GenStudio for Performance Marketing is a generative AI-first application that lets marketing teams create their own ads and emails to drive impactful, personalised marketing campaigns.
Generate on-brand content with enterprise workflows and governance.
- Generative AI creation
- Brand compliance
- Campaigns
- Content
- Activation
- Insights
Let marketers create on-brand campaign content at scale with generative AI.
GenStudio for Performance Marketing leverages generative AI innovations to empower enterprise marketers to create high-quality campaign content.
- Use enterprise large language models (LLMs) to generate copy and assemble assets for your campaigns (images and video coming soon).
- Personalise campaign content for your target personas, products and more.
- Create variations by reuse approved on-brand campaign content.
Get enterprise brand checks.
Protect your brand equity with built-in brand checks using AI and enterprise workflows while empowering marketers to create their own content.
- Upload brand guidelines to establish tone of voice and channel-specific requirements.
- Check content against brand guidelines with AI-powered brand validation.
- Use the embedded review and approval features to review for brand compliance before content is published.
Organise your work around campaign strategy to boost success.
Create campaigns and seamlessly generate campaign-aligned content in a single application. GenStudio for Performance Marketing was built to give you the tools to see the big picture and the details that drive successful campaigns.
- Organise your assets into a single campaign view — including a campaign timeline, objectives and performance metrics.
- Use generative AI models to optimise copy and asset generation based on your campaign briefs.
- Integrate directly with Adobe Workfront Planning for additional campaign data and organisation (coming soon).
Find and reuse on-brand campaign content.
Amplify the use of hero assets by easily repurpose existing, pre-approved content into new variations using the built-in asset repository.
- Search for content with the user-friendly asset repository or access assets by integrating with Adobe Experience Manager Assets.
- Ask your agency or studio teams to upload approved campaign content for your teams to use including uploading from OneDrive or Dropbox.
- Use the embedded Adobe Express tools to quickly edit assets — tools including generative fill, remove background and image resize.
IN DEVELOPMENT
Deliver and activate campaign content in every marketing channel.
When activation becomes available, GenStudio for Performance Marketing will simplify campaign activation by sending approved content directly to third-party platforms or other Adobe Experience Cloud applications:
- Activate ads on Meta, TikTok, Snap, Microsoft Advertising and Google Campaign Manager 360.
- Send emails directly to Adobe Journey Optimizer.
- Save content to built-in content repository or by integrating with Adobe Experience Manager Assets for distribution to other, separate Adobe Experience Cloud applications.
Elevate your marketing performance using content insights.
With GenStudio for Performance Marketing, your teams can quickly identify high-performing content using AI to optimise campaigns based on data.
- Analyse every campaign and its underlying assets using AI content tagging and reporting.
- Identify the attributes of your highest-performing assets and use them to create content for your next campaign.
- Import campaign data from third-party platforms for a single performance view.
Generate content for your most important channels.
How Adobe is transforming content creation for all.
From proof of concept to a scalable generative AI solution, Adobe GenStudio for Performance Marketing is revolutionising how marketers and creatives work together to build personalised campaigns.
