보고서

Adobe, Forrester Wave™ 보고서에서 리더로 선정

데이터 관리 혁신을 위한 최고의 플랫폼, Adobe Real-Time Customer Data Platform

Adobe는 Forrester Wave™: B2C 고객 데이터 플랫폼, 2024년 3분기 보고서에서 리더로 선정되었습니다. 그 이유는 다음과 같습니다.

정책 관리 기능을 통한 데이터 거버넌스, 익명의 잠재 고객을 타겟팅하는 고객 확보 프로그램, 여정 통합 관리, 인사이트 엔드포인트를 위한 통합 등의 탁월함
기존 사용 사례에 그치지 않고 유료 미디어 메시지, 데이터 협업, 측정 등의 영역으로 활용 확대
광범위한 파트너 에코시스템을 통한 솔루션 지원
고객 참여 접점 전반에서 여정 통합 관리 및 개인화가 필요한 기업에 가장 적합

Forrester Wave B2C 고객 데이터 플랫폼, 2024년 3분기 차트

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Forrester Wave™: B2C 고객 데이터 플랫폼, 2024년 3분기

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보고서

Adobe, Forrester Wave™ 보고서에서 리더로 선정

Forrester Wave™: B2C 고객 데이터 플랫폼, 2024년 3분기

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