ADOBE JOURNEY OPTIMIZER

Adobe Journey Optimizer pricing and packaging.

We built a package that’s right for your business, no matter the size.

Take advantage of advanced capabilities, such as real-time profiles and audiences, offer decisioning and real-time one-to-one or one-to-many experiences, with packages designed to meet your business needs.

Select

The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices or screens.


Prime

Everything the Select package offers — plus expanded journey management and real-time segmentation capabilities designed to reach growing audiences with greater speed and accuracy.


Ultimate

The most powerful enterprise journey management package that adds advanced road-mapping features, such as offer decisioning and more AI-powered tools — all in a single solution.


Features

Select

Prime

Ultimate

Unified Customer Profile and Audience Orchestration

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Journey Orchestration Canvas

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Campaigns (Batch and API)

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Outbound Communications (Email, SMS, App Push, ...)

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E-mail Deliverability and Reputation Management

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Dynamic Content and Message Personalization

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Digital Asset Library

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Preview, Simulation and Proofing

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Landing Pages and Subscription Management

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Geofencing and location-based engagement

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Send-time optimization

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Insights and Reporting

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Real-time event-based one-to-one journeys

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Inbound Engagement (API, Web, Mobile In-App, ...)

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Rapid Delivery App-Push (burst mode)

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Omnichannel Offer Library

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Rules-based and Formula-based Next Best Offer

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AI/ML Models for Next Best Offer

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Select

Prime

Ultimate

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