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Adobe Experience Manager Sites Features
Omnichannel experiences
Create, govern, and activate high-impact content across every touchpoint by connecting reusable content to audience intelligence and journey orchestration — delivering optimal experiences for people and AI agents alike.
Content-as-a-service
Manage structured content centrally and deliver it in the format each channel needs—HTML for owned experiences, JSON for decoupled apps, and GraphQL for efficient external consumption.
- Structured delivery for emerging interfaces. Deliver reusable content in machine-readable formats so it can power not only websites and apps, but also AI-driven and other emerging digital experiences.
- Scalable content. Select content already in Experience Manager Assets or a part of another Experience Manager Sites project to reuse across projects.
- GraphQL support. Streamline the delivery of content from Experience Manager Sites to external applications with an industry-standard, query-based API for highly performant experiences.
Experience Fragments
Create a cohesive omnichannel customer experience using Experience Fragments to deliver consistent messaging, design, and performance quality. These let you group content and layouts to create channel-agnostic, reusable fragments that can be published to any screen.
- Component-based design. Combine one or more components into a cohesive experience, using dedicated content, pulling from Content Fragments, assets, or elsewhere.
- Multi-channel design. Focus on how experiences will play across channels and create context-agnostic variations.
- Create fragment variations. Reuse, reorder, or resize Experience Fragments to allow for variable design across pages. Each page can be unique, sharing only certain content or components with others.
Content Fragments
Design, create, curate, and use page-independent text along with associated media to easily reuse copy without having to cut and paste or rewrite it.
- Configurable content creation. Choose between simple fragments made up exclusively of text and images or more complex fragments that contain structured content.
- Variation generation. Create and edit copies of the master content to use on specific channels and scenarios. Variations make content creation efficient and organized.
- Automatic editing. Apply machine learning and natural-language processing to create shortened versions of content targeted at certain channels or customer segments.
- Content Fragment visualization. Preview how structured content will look across every channel before it goes live, reducing review cycles and maintaining brand consistency from creation to activation.
- Figma to Content Fragments. Turn approved Figma designs into live AEM experiences automatically, generating the content model, fragment, and HTML template so teams can skip the developer handoff entirely.
- Nesting and governance. Link Content Fragment models to build relationships in your content to maximize re-use. Add content validations to ensure content governance.
Lead generation forms
Capture intent and convert visitors with omnichannel forms built directly into Experience Manager Sites. Adobe Experience Manager Forms lets marketers and developers create, manage, and optimize forms that drive business outcomes.
- Agile form creation. Build secure, accessible forms of any complexity with drag-and-drop tools and real-time editing.
- Form reusability. Maintain brand consistency and make faster updates with reusable components, templates, and styling that let you create once and use everywhere.
- Data validation and integration. Ensure secure data capture with governance tools, out-of-the-box integrations and built-in validation criteria.
- Omnichannel forms. Embed fast, responsive, omnichannel forms into Experience Manager Sites to create a unified user experience and drive conversions.
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Learn more about lead generation forms.
Content as a Service v3 - lead-generation-forms - Tuesday, February 17, 2026 at 19:52
Omnichannel content management
Deliver consistent, personalized experiences across every digital touchpoint with omnichannel content management — empowering brands to create a unified, high-impact omnichannel customer experience all from a single, centralized platform.
- Multi-channel content reuse. Build content once and reuse it across web, mobile apps, social media, email, and more — accelerating workflows and ensuring brand consistency.
- Automated content adaptation. Serve the right content in the right format for every audience, without the need for manual rewrites or redesigns.
- Reusable content blocks. Use Experience Fragments to group content and layout elements for easy reuse across campaigns, product pages, and branded templates.
- Audience-based content. Activate personalized experiences using Adobe Experience Manager content through native integration with Adobe Journey Optimizer, powered by audiences and unified customer profiles from Real-Time CDP. Marketers can reuse governed Experience Manager content while Journey Optimizer determines the most relevant message for each audience using behavioral, transactional, and engagement signals across channels.
- Flexible delivery. From websites and mobile apps to smart devices, Experience Manager Sites delivers your content wherever your audience is.
- Integrated content oversight. Built-in approvals, user permissions, and content tracking help safeguard your brand and ensure only approved content goes live.
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Learn more about omnichannel experiences.
Content as a Service v3 - omnichannel-experiences - Tuesday, March 3, 2026 at 10:48
Rules-based targeting
Target specific groups of site visitors with context-based rules and out-of-the-box tools that let you deliver relevant content to segments with little or no coding required.
- Form-based setup. Quickly select, create, customize, and activate rules through a simple, intuitive interface.
- Customer segment targeting. Create more robust and progressive targeting by uploading customer segments from Adobe Target.
- Geo-targeting. Know the location for each visitor and tailor content based on local trends, activities, or weather.
Frequently asked questions about omnichannel content management.
How does omnichannel content management help enterprise marketing teams deliver consistent experiences?
By creating content once and reusing it across websites, mobile apps, social, email, and more, marketers ensure brand consistency while reducing production costs. Built-in governance tools help protect brand integrity at scale.
What types of channels can Adobe Experience Manager Sites support?
Content can be delivered to virtually any digital touchpoint (including websites, apps, IoT devices, digital signage, and emerging channels) using HTML or JSON outputs. The system is designed to adapt to both current and future platforms.
Do marketers need technical expertise to use Content-as-a-Service?
No. Marketers can manage and deliver content without deep knowledge of repository structures. Developers, however, can extend functionality through APIs, including GraphQL for high-performance applications.
How does Content-as-a-Service support enterprise scalability?
Existing assets in Adobe Experience Manager can be repurposed across multiple projects, campaigns, and channels. This eliminates content silos and speeds up enterprise-wide rollout.
What is the difference between Experience Fragments and Content Fragments?
Experience Fragments are bundles of content + layout elements, optimized for delivering consistent experiences across channels. Content Fragments are structured, reusable text/media components that are page-independent and ideal for modular content reuse. Used together, they allow marketers to scale content operations while preserving flexibility and design integrity.
Can Content Fragments be personalized for different segments?
Yes. Variations can be created manually or with the help of AI-driven tools (natural language processing, automated shortening) to tailor messages to specific audiences or channels.
How does Adobe Experience Manager Forms integrate with Sites for lead generation?
Forms can be built, styled, and embedded directly within Experience Manager Sites for a seamless customer journey. They include governance, validation, and integrations to ensure secure, compliant data capture.
Can forms be reused across campaigns?
Yes. Templates and styling can be applied once and deployed across multiple campaigns or microsites, saving time and maintaining consistency.
How does Adobe Experience Manager ensure brand governance?
The platform provides built-in approval workflows, user permissions, and content tracking. This ensures only vetted content goes live, which is crucial for large enterprise teams.
Is omnichannel content delivery secure?
Yes. Adobe Experience Manager Forms and Sites include secure data validation, role-based permissions, and integration with enterprise governance systems to protect sensitive information.
Where can teams find resources to get started with omnichannel content management?
Adobe provides documentation, tutorials, and user guides at Adobe Experience Manager Docs to help teams onboard quickly.
title
One CMS to manage and scale all your digital properties — simply.
CardDescription
Adobe Experience Manager Sites helps you reach customers across channels faster with easy reusable content fragments and native integrations.
cardDate
2026-01-28
cardImage
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page, caas:products/adobe-experience-manager-sites