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Adobe Marketo Engage Integrations

Maximize growth with a scalable, extensible, and secure architecture.

Marketo Engage seamlessly integrates with third-party and Adobe applications to create a tech stack that grows with your business — from ambitious mid-sized companies to expanding enterprises.

Software UI of integrations and privacy settings.

Native and third-party integrations

With Adobe Marketo Engage, you can easily connect to your existing martech applications — and anything you’ll need in the future. Use pre-built integrations to hundreds of tools including popular CRM, data, channel, and content platforms, saving you time on setup and maintenance.

  1. CRM
  2. Data
  3. Marketing channel
  4. Content
  5. API & webhooks
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integrations
Bi-directional data flow between CRM and Marketo Engage.

Connect marketing and sales data for seamless customer experiences.

Marketo Engage has native, bi-directional integrations with the most popular customer relationship management systems (CRMs) on the market, including Salesforce, Microsoft Dynamics, and Veeva. It can also integrate with other CRMs so your marketing and sales data stays in sync.

  • Automation. Deliver consistent results with native integrations that are fast to set up and easy to maintain. See updates and changes made in one system automatically reflected in the other.
  • Flexibility. Let sales and marketing users work in their application of choice — whether it’s Marketo Engage or their CRM — knowing data is shared continuously.
  • Granularity. Connect out-of-the-box objects, such as account, lead, contact, and opportunities, or create custom objects related to these records.
  • Scalability. Sync up to 200,000 records per hour and 2 million records per day.
Account profile being built by sharing data.

A strong data foundation built for every strategy.

Data is essential to every marketer. Marketo Engage has a variety of pre-built data and account-based marketing (ABM) platform integrations to give you the data you need to support all your marketing strategies.

  • Customer data platforms (CDPs) and data enrichment. Connect with CDPs and profile enrichment platforms such as Clearbit and ZoomInfo.
  • ABM platforms. Tap into the powerful ABM platform embedded in Marketo Engage or easily integrate with your ABM platform of choice.
Event ad with a calendar and email reminder alert.

Expanded reach across marketing channels.

Use pre-built integrations to connect any of your preferred channel platforms to supplement the native channels in Marketo Engage and reach customers everywhere they are.

  • Events and webinar hosting. Use the advanced built-in webinar platform or connect to any of the most popular webinar platforms, such as Zoom or ON24.
  • Social and mobile. Connect seamlessly to Vibes for SMS and other social platforms such as Hootsuite.
  • Conversational chat. Leverage the native chat capabilities or integrate with other popular chat platforms.
  • Ad platforms. Sync directly with Google, Facebook, LinkedIn, X, and Adobe Advertising.
  • Sales engagement tools. Harness embedded sales tools and others such as Outreach and Gong.
AI generating recommended rich media content.

Simplified content management for effortless activation.

Streamline the process of finding and activating content across Marketo Engage programs and campaigns with integrations that give you advanced automations and intuitive workflows.

  • DAM and CMS. Connect directly with popular digital asset management (DAM) platforms and content management systems (CMS).
  • PaaS. Leverage the power of platform-as-a-service (PaaS) applications, such as Vertify, Workato, or Informatica.
  • Workflow. Tap into leading work and project management applications.
New webhook UI makes setup easy.

Streamlined data exchange for efficient program creation.

The Marketo Engage REST API allows for remote execution of many of the system’s capabilities. From creating programs to bulk lead imports, there are many options for fine-grained control of a Marketo Engage instance. You can also use Marketo Engage webhooks to send and receive structured data, supporting JSON or XML formats.

Learn more about the Marketo Engage API

Logo of BNY Mellon

“On their own, both Workfront and Marketo Engage offer us tremendous efficiencies, but when integrated, you see the full power of what they can do for your campaign processes.”

Andy Mullings
Head of Demand Operations
BNY Mellon Investment Management

BNY Mellon’s customer story

Adobe Experience Cloud integrations

Leverage the power of Experience Cloud products to support new, more sophisticated Marketo Engage use cases as your digital maturity grows.

Real-time customer profiles in Real-Time CDP.

Adobe Real-Time CDP

Power engagement with real-time profiles.

Connect with Adobe Real-Time Customer Data Platform to enrich and unify your lead, account, and opportunity profiles for more complete and precise segmentation. Activate these segments within Marketo Engage across channels for higher customer engagement rates.

Learn more about Real-Time CDP

Qualify buying groups with Journey Optimizer B2B Edition.

Adobe Journey Optimizer B2B Edition

Engage and qualify buying groups with AI-powered experiences.

Incorporate your Marketo Engage campaigns, workflows, and assets into the account and buying group journeys orchestrated in Adobe Journey Optimizer B2B Edition.

Learn more about Journey Optimizer B2B Edition

Automate planning and executing campaigns in Workfront.

Adobe Workfront

Bring campaigns from ideation to execution faster.

Automate the end-to-end process of planning and executing campaigns across operations, marketing, and creative teams with Adobe Workfront. You can improve efficiency and time to market with connected workflows and a centralized dashboard.

Learn more about Workfront

AI-powered digital asset management.

Adobe Experience Manager Assets

Give every team access to on-brand assets.

Get an AI-powered DAM and integrate marketing-approved assets into Marketo Engage campaigns to connect and streamline the process of activating your content in campaigns.

Learn more about Experience Manager Assets

Personalization with Adobe Analytics.

Adobe Analytics

Leverage granular insights for better personalization.

Use Adobe Analytics to analyze your Marketo Engage web audiences and unlock new insights about their online behavior before and after marketing automation conversion events.

Learn more about Analytics

Personalize journeys with Adobe Target.

Adobe Target

Target accounts with personalized cross-channel journeys.

Integrate with Adobe Target to engage high-value accounts with real-time personalization, recommendations, and experiences using Marketo Engage audiences across channels.

Learn more about Target

CDPR CCPA and HIPPA-ready privacy management.

Security and privacy

Marketo Engage follows industry-leading security practices, including encryption, access controls, and vulnerability management. It readily supports compliance with HIPAA, GDPR, and CCPA through advanced tools and protections, giving IT and marketers the peace of mind that customer data can be handled responsibly. See the list of Adobe Compliance Certifications, Standards, and Regulations.

Learn more about privacy management

Learn more about Marketo Engage integrations.

Content as a Service v2 - integrations-system-architecture-extensibility - Thursday, September 12, 2024 at 16:14