Marketing emails

Marketers can quickly create high-performing, on-brand emails with Adobe GenStudio for Performance Marketing. Use it to help increase open rates, click-through rates and revenue through personalised and optimised email variations.

Create endless variations for experimentation and improvement.

Generate multiple personalised emails so you can experiment and run true A/B/n tests to optimise future sends.

Strategic segmentation. Use generative AI to produce multiple subject lines, preview texts and body copy to test a variety of content with each list.
Consistent style. Import approved email templates so that each one is formatted correctly.
On-brand templates. Use creative-approved templates to help keep generated emails on-brand, including your specified logos, fonts and formatting requirements.
Built-in brand check and reviews. Get AI brand checks, approval workflows and human reviews to obtain approval for every email before it’s sent.

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Personalise marketing emails.

Deliver emails tailored to specific personas and audiences.

Targeted messaging. Enter persona messaging preferences to use in content generation for each of your specific audiences.
Localised variations. When available, you’ll be able to create region-specific content for the same campaign in up to 11 languages. You’ll also be able to search existing approved content specifically tagged for localisation use.

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IN DEVELOPMENT

Reuse your highest performing content.

With the features currently in development, you’ll be able to remix content from your previous high-performing emails, letting you extend your content to endless new campaigns:

Performance analysis. Use asset, experience and attribute-level insights to identify top content with granular performance data.
Precise reporting. Get performance reports that show the content with the highest open rates, click-through rates and engagement so you can optimise your future campaigns.

Learn about insights