ADOBE JOURNEY OPTIMIZER B2B EDITION FEATURES
B2B journey orchestration
Orchestrate account and buying group journeys across inbound and outbound channels, such as email, web, chat, landing pages, webinars and more to automate personalised engagement aligned to your go-to-market motions.
Conversational help
Implement account and buying group journeys faster with the help of the Adobe generative AI Assistant. This conversational interface helps you to learn how to use Journey Optimizer B2B Edition as you go.
- Automated help. Quickly learn about features, use cases and best practices as you build journeys.
- Suggested topics. View additional topics to ask AI Assistant about based on your previous conversations.
- Bookmarks. Save helpful AI-powered conversations to revisit them for future help.
Journey management
Design highly personalised, multi-step journeys for each buying group member according to their role, account, product interest and more. Use these journeys to automate and scale precise engagement and buying group qualification.
- Account and buying group journeys. Orchestrate engagement and qualification for accounts, buying groups and buying group members.
- Account and buying group targeting. Target individual buying group members, sets of members or entire buying groups to support multiple types of engagement strategies.
- Journey map. Use an intuitive journey canvas to quickly visualise and sequence sales and marketing engagement with distinct buying group members.
- Journey paths. Split your journey paths by account or person to organise different experiences for contacts associated with multiple buying groups within the same account audience.
Real-time automation
Automate the progression of accounts and buying groups through your journeys. A comprehensive library of journey actions and real-time engagement triggers help you scale marketing workflows and customer engagement across channels.
- Real-time engagement triggers. Initiate buying group engagement and automate progression to the next step using active listening and activity triggers that respond to real-time behaviour.
- Journey actions. Automate customer-facing engagement, such as sending emails and internal marketing workflows, such as scoring behaviour, for specific buying group members based on their journey activity.
- Buying group engagement scoring. Qualify the engagement of the entire buying group based on the individual behaviour of each member to measure collective intent.
- Adobe Marketo Engage campaigns. Link Marketo Engage Smart Lists and Smart Campaigns to your journeys to enrich your lead marketing programmes with account and buying group data and context
Omnichannel engagement
Engage buying groups across the full extent of inbound and outbound sales and marketing channels to maximise the reach of your brand and convenience for your customers.
- Email. Deliver highly personalised emails enhanced with generative AI to drive engagement and conversions.
- Website (coming soon). Customise your entire web experience based on lead, account and buying group attributes and behaviour. Web browsing activity can also trigger additional personalised engagement on other channels.
- SMS. Trigger personalised SMS text messages to buying group members based on omnichannel engagement triggers.
- Paid media. Activate account lists across paid media destinations to reach known buying group members and identify missing members to fill coverage gaps.
- Adobe Marketo Engage channels. Target buying group members using the native and integrated channels within Marketo Engage to maximise the impact of your buying group experiences.
Learn how to use journey orchestration features.
Find what you need in Experience League, our vast collection of how-to content - including documentation, tutorials and user guides.
