Your audience isn’t a monolith. To make authentic connections with different leads within any audience, you need to identify where they differ, not simply settle for what they all have in common.
With Adobe Marketo Engage you can create targeted audience segments that update in real time based on engagement throughout the customer journey. Marketo Engage lets you create segments that combine specific profile details with buyer stage information. Having such accurate, up-to-the-minute snapshots of your customers gives you the confidence to create dynamic, segment-specific marketing programs that increase engagement, leads and conversion.