Product teams can go beyond insights by tapping into the full power of Adobe Experience Cloud. Through native integrations with Adobe Journey Optimizer and Adobe Real-Time CDP, product owners can act immediately by publishing real-time audiences for activation. Once a campaign has launched, product teams can close the loop, fully measure the campaign’s impact without tapping analytics teams, and continue to optimize. Empower growth through experiences by enabling product, marketing, and customer experience teams to align processes and use the same data, metrics, and customer profiles.
Pair Product Analytics with Journey Optimizer and Real-Time CDP for better in-product personalized experiences by:
- Understanding the channels that lead users to your product and optimizing to defined KPIs.
- Getting quicker insights with active listening to real-time signals for better engagement.
- Using cross-channel data and bringing marketing and product teams together in an integrated authoring canvas.
- Growing subscription revenues and decreasing churn through experimentation, goal-based engagement strategies, and personalization based on enriched customer profiles.