GraphQL API for content fragments is a query language that delivers the exact amount of content a front-end application needs while persistent queries help you scale easily.
ADOBE Experience Manager
Meet the headless CMS that powers exceptional experiences everywhere.
Adobe Experience Manager is a cloud-native, API-first content and asset management platform that lets brands easily deliver customer experiences across all channels and devices.
Explore our developer resources for our Experience Manager headless CMS.
Deliver exceptional experiences anywhere, anytime, with headless content delivery backed by an enterprise-ready experience platform.
Using Adobe Experience Manager is a smarter way for developers to structure and deliver content with flexible front end frameworks. Marketers can create responsive, personalized experiences across every customer touchpoint including single-page apps, mobile apps, IoT, and much more.
Future proof technology
Modernize your tech stack with an API-first architecture.
Freedom of choice
Let your developers choose their preferred front end framework for maximum flexibility.
Scale at your convenience
A true enterprise-secure experience platform that grows alongside with your business.
Create content once, reuse everywhere
Lay down a strong content foundation and repurpose it for use on any channel.
A flexible digital solution that benefits IT, marketers, and business users.
Immersive content with API-first delivery
Efficient content delivery with GraphQL
Headlessly enhance media experiences
Marketers can reach customers anywhere with headless delivery of immersive media content that automatically adapts to any platform or device.
A central DAM, reusable content
Developers define content structure
Developers can create structured content fragments with elements and variations that are reusable across any page or app with API delivery (JSON or HTML) and rendered client-side.
Effortlessly cycle content fragments
Marketers can easily add and edit reusable content fragments with assets from the integrated DAM and publish efficiently with AI-powered workflows that automate processes like tagging, cropping, and more.
Omnichannel experiences on demand
Developers code
Developers can launch faster and spend less time maintaining their SPAs using ready to use, open-source React and Angular Core Components for common SPA elements.
Marketers edit
Marketers can author, edit, preview, and localize SPA content using Experience Manager’s drag-and-drop SPA editor, empowering them to manage the user experience while reducing reliance on IT.
Optimized personalization
Headless content personalization
Developers can natively export experience fragments to Adobe Target for A/B testing or multivariate testing, and to Adobe Analytics to instrument apps for insight.
Cross-channel insights
Marketers get the tools and insights that fuel rapid optimization, seamless experiences, contextual personalization, and advanced segmentation though native integration with Adobe Analytics and Adobe Target.
Future-proof agility and extensibility
Cloud-native unified platform
Easily support enterprise governance and globalization needs with a cloud-native architecture that’s always current, providing fast deployment cycles, auto-scaling, and a self-healing infrastructure.
Support for future platforms
Enterprise extensibility and the ability to launch API-first experiences lets developers efficiently extend into headful, headless, and hybrid scenarios, including across commerce engines.
Learn more about Experience Manager
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