ADOBE WORKFRONT

Human-Directed, Agent Executed.

Work progresses automatically from people to agents, with agents handling preparation, validation, and routine steps  —  so humans are focused on review, approval, and decision‑making where it matters most.

• Centralized AI workforce management. Create, register, and manage AI collaborators in a governed registry, making it easy to discover, assign, and apply AI consistently across projects, workflows, and teams.
• Context-driven execution. Assign AI collaborators to handle routine work, advance tasks, and support informed decisions using shared project, timeline, and campaign context — reducing rework and delays.
• Enterprise-ready intelligence. Apply Adobe’s best-in-class agentic capabilities with role-based access, defined actions, and oversight, enabling confident AI adoption that aligns with your organization’s policies.

Streamline enterprise planning.

AI-powered planning unifies planning and execution data to deliver actionable insights, role-based visibility, and consistent alignment at scale.

• Accelerate onboarding with AI that quickly sets up plans and brings teams into Adobe Workfront Planning, reducing manual configuration and getting everyone aligned from day one.
• Unify your marketing strategy and activities by linking planning and execution records across the marketing ecosystem.
• Create, save, and share interactive views, such as calendars or timelines, to provide role-specific visibility and intelligence across teams.

Connect teams and tools.

Workfront is your single collaborative system that lets you break down silos and manage all work across the organization.

• Consolidate work requests, streamline project intake, capture data with custom forms, accelerate project reviews, and surface your team’s work insights — all with Workflow Optimization Agent.
• Support multiple work styles such as agile or hybrid approaches.
• Ensure team members are aligned by accurately estimating and budgeting resource allocation across work initiatives.

Workflow Optimization Agent (coming soon).
Unlock smarter, faster ways to work with AI-powered workflow intelligence.

• Automated capabilities. Specialized capabilities support automated approvals, project health monitoring, and seamless transformation of creative briefs into actionable work.
• Insights. Proactive insights and automation help teams anticipate issues, maintain momentum, and make confident decisions.
• Support. Intelligence embedded into every touchpoint gives teams support when and where they need it.

Automate workflows.

Streamline execution and accelerate time to market by eliminating manual work, standardizing processes, and connecting project workflows.

• Customize project templates that standardize execution and automate repeatable work.
• Keep work moving by automating sequential or parallel review stages.
• Automatically produce campaign briefs by using AI to ingest source documents in formats like Microsoft PowerPoint, Microsoft Word, PDF, and more.
• Customize each user’s home experience to view only relevant work and prioritize that day’s most important tasks.
• Build your own process automations without a team of developers.

Accelerate reviews and approvals.

Help your teams easily collaborate across projects and applications with automated review and approval capabilities, AI-assisted brand checks, and cross-team access to project details.

• Deliver more work on time and on brand with advanced digital proofing and automated approval workflows.
• Rely on enterprise-level audit trails to meet the challenges of working in highly regulated environments.
• Shorten feedback loops with AI-driven capabilities that automatically score content for compliance with brand standards.
• Natively integrate with Frame.io to unify reviews and approvals and help creatives, marketers, and stakeholders collaborate more effectively from their preferred tools.

Visibility, control, and insights.

Operate marketing with confidence by clearly defining how AI is used, maintaining visibility into progress and risk, and ensuring brand, compliance, and accountability are built into every workflow.

• Make informed decisions and gather insights by building effective dashboards with user-friendly, visual tools.
• Add, edit, and manage the types of report widgets you want to add to dashboards to quickly build datasets.
• Export your Workfront data into data lakes or other business intelligence (BI) tools.