Francesca Parodi, VP Americas Marketing, Dell
Using Adobe Advertising Cloud, Dell reached people on all the different screens they use, including desktop, mobile, and Connected TVs (CTV). Dell was able to over-deliver on its impression goals and increase its reach by connecting with an entirely new audience.
Mick Bassett, Search Engine Marketing Analyst, Hagerty
Hagerty wanted to simplify their digital marketing platform and improve insights into their customers’ behaviors. By pairing Adobe Advertising Cloud with Adobe Analytics, they can now automate and scale their campaigns into efficient, data-driven campaigns that they can manage directly.
Mark Dawson, Sr. Media Planner, Allianz Australia
As one of the largest insurers in the world, Allianz was looking for a better way to reach existing customers and find new ones. Adobe Advertising Cloud provided an integrated platform that would make the most of their media spend while also providing the data to continuously optimize their campaigns.
Cindy Nowicki, Director of Digital Customer Acquisition, ServiceNow
ServiceNow implemented Adobe Advertising Cloud to connect their advertising programs and to combine it with Adobe Analytics for a deeper understanding of their channels and site visitors. With improved bidding, paid search provided immediate ROI, and the company is now using a data-driven approach across their campaigns.