Campaigns

Embedded campaign strategy

Input detailed strategy briefs that include objectives, key messaging, timelines, target channels, regions, and personas. In the future, this data will be available for use by generative AI to inform each display ad, email, or paid media ad generated by your marketing team.

Campaign performance and analysis

GenStudio for Performance Marketing analyzes the performance of every asset within a campaign — and across multiple campaigns. This lets you understand what’s resonating with each audience and region, and how each of your brands are performing. These insights let you discover which strategies are performing best so you can iterate on them for future campaigns.

Asset tagging

Easily save generated assets, such as images and videos, as well as approved ads or emails, to one or more campaigns so you can quickly see all your campaign content in one place.

COMING SOON

Campaign timeline

When the timeline view becomes available, you’ll be able to see an overview of each campaign — including which content is scheduled to deploy into each channel and region so you can prioritize your work.

COMING SOON

Adobe Workfront Planning integration for end-to-end campaign management

Once available, you can integrate GenStudio for Performance Marketing with Workfront Planning to boost efficiency. This integration will let you link campaign planning with tasks across the organization so you see everything within the context of a campaign:

• AI-optimized content. Let generative AI reference your campaign briefs to generate copy that achieves your campaign objectives.
• Campaign view. Organize your assets into a single campaign view that highlights timeline, campaign objectives, and performance.
• Easy approvals. Review and approve content generated in GenStudio for Performance Marketing in Workfront.

Learn about Workfront Planning