Privacy and governance

Granular access controls
Manage data access to specific types of data and to particular groups or teams.

Data usage policies
Manage customer data usage and ensure compliance with regulations and corporate data-use policies.

Data hygiene
Keep data fresh and correct. Cleanse and delete it when required.

Automated consent management
Enforce marketing policies to respect the consent preferences of your customers.

Data encryption
Rest assured knowing Experience Platform data is encrypted at rest and in transit.

Data isolation
Use API-first sandboxes to virtually partition your business units or teams.

Activity audits
Identify granular actions performed by individual users in the application.

Dynamic field masking
Anonymize sensitive personal data in emails, SMS, and other messages.

Customer-managed encryption
Own and manage your own keys for data encryption.

Message archival
Archive messages like emails to retrieve later on demand.

HIPPA-ready platform
Personalize with PHI on a HIPAA-ready platform for US healthcare companies.