Campaign reporting and insights
Give teams a single view of revenue, cost, pipeline, and conversion insights. With it, they can quickly analyze campaign and channel effectiveness, ROI, and marketing impact, identifying the best-performing campaigns and channels.
- Out-of-the-box-reports. Make it easy to view results across programs or for specific campaigns. The reports available include campaign and web activity, email performance, lead performance and status, and more.
- Email insights. Explore the aggregate data for email delivery and engagement metrics and apply filters to break down results by audience, content, or platform.
- Quick charts. Save up to 20 popular chart snapshots in a quick-chart dashboard to easily compare insights from different dashboards without switching between screens.
- Web page activity report. Use tracking codes to monitor website engagement, conversion rates, costs, and lead-conversion revenue for both known and anonymous visitors.
- Program and channel analyzer. Identify the programs and channels performing the best using visualization informed by cost, pipeline, revenue, leads, program membership, and conversion data.
- Turn-key visualizations. Demonstrate driven pipeline, revenue, cost per acquisition, and more using over 20 metrics and first-, last-, and multi-touch attribution models.