What is Adobe Workfront?

Adobe Workfront is a human-agent work management solution that helps teams and organizations plan, track, and manage their work efficiently. It’s designed to streamline project management, task collaboration, resource management, and portfolio management across various teams and departments.

What AI capabilities does Adobe Workfront offer?

Workfront lets people and AI agents work side by side in one governed system. AI Collaborators bring agents directly into your existing workflows — whether that's Adobe agents, custom agents, or third-party agents built in Claude or Copilot. Workfront MCP extends that same governed access to the AI tools your team already uses. Ideation Space in Workfront Planning captures campaign ideas and carries them into a connected plan. Content Reviewer unifies Workfront and Frame.io for Business with automated brand checks. This list will grow as new agentic capabilities roll out.

How does Adobe Workfront keep AI activity safe, secure, and governed?

Every AI or agentic action — through AI Collaborators or Workfront MCP — runs in compliance with your existing permissions, roles, and licensing, so agents can only see and do what the person behind them is already authorized for. MCP access requires the same OAuth authentication used to log into Workfront. Every action is logged and auditable, giving IT and compliance full visibility into what ran and who approved it. With AI Collaborators, human-in-the-loop approval is built in by default — so teams can scale AI while staying on-brand, on-policy, and accountable.

How do you build a marketing system of record?

In a world of growing content demands and fragmented data, you need to think strategically about your operations. Adobe Workfront helps you lay the groundwork for centralized management of your entire marketing life cycle, leading to comprehensive visibility, robust project management, valuable insights, and campaign orchestration at scale.

How does Adobe’s project management software help your business?

Workfront offers robust project management software project management software capabilities, allowing managers to view team capacity, allocate resources to projects and tasks, and balance workloads across teams or individuals. It also provides tools for resource scheduling, capacity planning, and skill-based resource allocation.

How does Workfront help with cross-team collaboration?

Workfront facilitates cross-team collaboration cross-team collaboration by driving efficiencies through every stage of a project and simplifying review and approval cycles.

What is workflow automation?

Workflow automation Workflow automation is a business process that uses software to automate repetitive tasks such as email communication, data entry, and software updates to increase work productivity and efficiencies.

What does Adobe Workfront integrate with?

Workfront includes native integrations Workfront includes native integrations with the top enterprise tools and systems, including Adobe Experience Manager, so your team can continue to work with focus, efficiency, and productivity.

ADOBE WORKFRONT

Where human-agent work gets done.

Bring people and AI agents into one governed system. Scale agentic work while staying on-brand and in control.

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Explore the features and capabilities of Adobe Workfront, where humans and AI work together across the marketing lifecycle.

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Human directed, agent executed.

Work progresses automatically. Create seamless handoffs between people and agents in a system with shared context. Agents handle the heavy lifting, so human work can be elevated to focus on strategic and creative direction.

Work assigned to any agent. Bring any AI agent into Workfront as a governed participant. Assign work to an AI Collaborator the way you would assign it to a person.
Centralized AI workforce management. Create, register, and manage AI collaborators in a governed registry, making it easy to discover, assign, and apply AI consistently across projects, workflows, and teams.
Context-driven execution. Assign AI collaborators to handle routine work, advance tasks, and support informed decisions using shared project, timeline, and campaign context — reducing rework and delays.
Enterprise-ready intelligence. Apply Adobe’s best-in-class agentic capabilities with role-based access, defined actions, and oversight, enabling confident AI adoption that aligns with your organization’s policies.

Learn about AI Collaborators Watch demo

The innovations for Adobe Workfront.

AI Collaborators — Assign work to any AI agent inside Workfront like you would a person. It pulls the context, does the work, and returns it for review.
Workfront MCP. Connect any AI tool — like Claude, Copilot, or ChatGPT — directly to your Workfront data and workflows, enabling intent-driven execution, real-time insights, and governed actions across your entire work management system.
Workflow Optimization Agent. Streamline marketing and creative workflows by translating natural language into intelligent, connected actions across planning, execution, review and approval, and insights.
AI collaborators. Context-aware AI workers that execute tasks and advance projects at scale, extending enterprise capacity with built-in governance.
Unified review and approval. Provide fast, collaborative reviews and approvals of digital content with the power of Adobe Workfront and Frame.io for Business.
Workfront Planning. Coming soon as a standalone product allowing teams to connect, customize, and collaborate — as well as providing centralized campaign planning and marketing calendars that give organizations the visibility they need and the ROI they require.
Advanced enterprise operations. A unified and scalable way to manage finances, resources, projects, and enterprise access.

Adobe Workfront project management software use cases.

Scale your project management efforts.

Manage project workflows at an enterprise level with a single system so you can easily intake, resource, track, collaborate, and report on every project that is key to your business’s success.

Centralize project management for agencies and client work.

Orchestrate work across complex project management software. Let Adobe Workfront help centralize operations into a marketing system of record to deliver outstanding results for your clients.

Improve cross-functional collaboration.

Eliminate barriers with powerful enterprise project management software that encourages teams across the organization to contribute, collaborate, and work together seamlessly to produce the best results.

Execute campaign planning flawlessly.

Keep your campaigns aligned to business objectives and connected to execution workflows.

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Unlock more with Adobe workflow software integrations.

Connect Adobe work management software to create and deliver timely, tailored experiences for every customer.

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Streamline on-brand content creation with Adobe Express.

Deliver brand-compliant content with built-in review and approvals.

Learn about integration.

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Do more with additional Adobe integrations.

Integrate Workfront with other Adobe products, including Adobe Experience Manager, Frame.io for Business, Adobe Creative Cloud for enterprise, and Adobe GenStudio for Performance Marketing, to build an optimized content supply chain.

Learn about other Workfront integrations.

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