Learn the details of addressable audiences.
Get up to speed on creating addressable audiences and increasing message reception in our Help section.
Addressable Audiences
View the overlap between your audience and your selected targeting platform, such as DSP, so you can forecast campaign reach before activating segments.
________________________________________
Audience size is one thing. But what matters is reach.
Knowing your total audience size is no longer enough. What matters is knowing how many people will actually see your message when you activate the destination. And for greater reach, you’ll need to go through different channels and deliver personal, real-time experiences.
With addressable audiences, you can see the total number of people you are reaching in your audience at each destination, such as an ad server. This enables you to review match rates before activating to better forecast your media spend and KPIs. Addressable audiences also has a customizable lookback period, including a lifetime lookback, giving you a unique count of users for that selected time interval. All of which helps you make smarter media buys.
See what makes it work.
Forecast and plan
Create an accurate plan for the future with a clear understanding of the segments you’re planning to send to a destination for audience targeting and activation.
Easy sharing
Sending data to your destination partners helps them quickly develop and target qualified audience segments. With more than 100 server-to-server integrations with leading destinations, we reduce the technical overhead—making it easy to share.
Learn more about addressable audiences in Adobe Audience Manager.
Four Reasons To Integrate Adobe Analytics, Adobe Audience Manager and Adobe Advertising Cloud
Today’s customers are bombarded with ads across devices and digital media platforms. Because of this, they’ve become experts at ignoring ads altogether. To get their ...
U.S. Bank accelerates personalized experiences at scale.
U.S. Bank personalizes experiences at scale with Adobe Experience Cloud.
Examples that map buyer behavior.
Walk through psychographic segmentation examples that reveal the motivations behind buyer intent — and help you close the gap to conversion.
