Native in-feed advertising is a hybrid ad format often considered to be the next generation of standard display. This format drives high engagement, as a because it can be a less intrusive experience where the ad that blends in with the organic content audiences are already viewing.
The ad format meets the growing demand for a better advertising universe experience for both you as an advertiser and your audience. Delivering contextually relevant messages that protects brand sentiment, or even enhances it when placed against relevant premium publishers.
Native video also offers the best of both worlds between awareness and engagement. Driving awareness with headlines users read while scrolling through content feeds, and outstream video that users choose to engage with.