Audience size is one thing. But what matters is reach.
Knowing your total audience size is no longer enough. What matters is knowing how many people will actually see your message when you activate the destination. And for greater reach, you’ll need to go through different channels and deliver personal, real-time experiences.
With addressable audiences, you can see the total number of people you are reaching in your audience at each destination, such as an ad server. This enables you to review match rates before activating to better forecast your media spend and KPIs. Addressable audiences also has a customizable lookback period, including a lifetime lookback, giving you a unique count of users for that selected time interval. All of which helps you make smarter media buys.