Adobe Advertising features

Creative management

With content and ad velocity more important than ever, Adobe Advertising Creative lets you quickly test and iterate various assets to improve outcomes and media performance.

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Create impactful ads for every touchpoint.

Deliver personalised ads directly to users with assets taken from creative fragments, product catalogues and targeting data from Adobe Real-Time CDP and other third-party data vendors.

Dynamic overlay. Ingest approved variants from other solutions, like Adobe Experience Manager Assets and overlay last-mile personalisation elements to dynamically improve the asset’s fit and finish.
Creative Cloud. Let designers work in tools they know — such as the industry-leading products in Adobe Creative Cloud — and build customised templates that ensure personalised elements stay on brand and in sync.

Adobe Express ad with audience segment insights

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Experiment effortlessly.

Easily scale creative testing using the decision tree model across channels and audiences to optimise media effectiveness.

Dynamic ads. Intake assets directly from Adobe Creative Cloud into catalogues and templates to build dynamic ads based on your target audience or segment.
Content hub. Launch successful ad content with an advertising solution designed for creative customisation and activation — all in one place.

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Retarget purposefully and efficiently.

Apply more effective retargeting strategies by going beyond last-touch attribution and understanding which ad formats lead to increased conversions.

Paid media sequencing. Set up personalised journeys with creative assets populated with tailored product information to move customers down the funnel.
Enhanced activation. Scale the creation of thousands of on-brand assets and streamline traffic using a single-tag set-up.