Adobe Workfront Planning Features
Strategic planning
The Adobe Workfront Planning module gives you a single solution to plan and orchestrate work for your organisation, by directly connecting plans to execution workflows. The result is a marketing system of record that gives you end-to-end visibility into the marketing lifecycle.
Marketing operations models
Flexible record modelling allows you to define your marketing lifecycle with the operational control to create the types of records your business needs. It’s easy to surface the most relevant work — such as campaign, activity, planning, performance and more.
- Customised workspaces. Create workspaces for each team or business unit and define the records that are important for each group’s success.
- Customised records. Deploy customised record types that reflect your marketing lifecycle.
- Automated record creation. Create records with the help of AI through brief ingestion or add them manually.
Learn more about marketing operations models.
Content as a Service v3 - project-planning - Monday, 10 February 2025 at 16.21
Customised visualisations and calendars
Create and share customised views to provide visibility and actionable intelligence for your team members and stakeholders.
- Campaign calendars. Create calendars for your campaigns, events, deliverables and more.
- Shareable views. Build, customise and save views specifically for you, your team or stakeholders.
- Customised filtering. Provide actionable intelligence with interactive timeline views in table or calendar format that you can create, save and share.
Learn more about customised visualisations and calendars.
Content as a Service v3 - project-planning - Monday, 10 February 2025 at 16.22
Connected marketing records
Unify marketing strategy and activities with an operational graph of your marketing data, connecting strategic planning and execution to visualise the end-to-end workflow.
- Customised records. Deploy customised record types that reflect your marketing lifecycle.
- Linked records. Combine planning and execution records to connect projects to the strategic priorities they support.
- Integrated records. Connect customised records to Adobe and third-party data sources and applications.
- Automate value calculation. Use lookup and formula fields to facilitate aggregation and calculation of data across linked records.
Learn more about connected marketing records.
Content as a Service v3 - project-planning - Tuesday, 30 September 2025 at 15.03
Integrations for scaled activations
Integrate GenStudio for Performance Marketing with Workfront Planning to boost efficiency and activate campaigns at scale. This integration will let you link campaign planning across the organisation, so you see everything within the context of a campaign:
- AI-optimised content. Let generative AI reference your campaign briefs to generate copy that achieves your campaign objectives.
- Campaign view. Organise your assets into a single campaign view that highlights timeline, campaign objectives and performance.
Learn how to use Workfront Planning features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.
Learn more | Learn more Experience League Adobe Workfront Planning overview
Vanguard increases quality website engagement by 176%.
“With Workfront, we use integrations with Adobe Experience Manager Assets and Adobe Creative Cloud to create an end-to-end content creation workflow and marketing system of record.”
Cindi Esz, Head of MarTech Enablement
Vanguard
Questions? We have answers.
What is the Workfront scenario planner?
The Workfront scenario planner is a strategic planning tool for organisations implementing continuous planning practices and needing to accelerate execution.
This software feature supports businesses in creating enterprise-level work plans that detail strategic outcomes, so executive leaders can overcome challenges and build long-term resilience amid uncertainty.
What is strategic planning?
What are the main benefits of using strategic planning software like Workfront?
- Centralised visibility and control over the marketing lifecycle.
- Enhanced collaboration across teams.
- Real-time campaign tracking and reporting.
- Automated workflows and brief creation through AI.
- Scenario planning for evaluating alternative strategies and resource needs
How is AI integrated into Workfront’s strategic planning features?
