Experience Cloud is an investment. But it’s worth making.
Forrester Consulting interviewed Adobe Experience Cloud customers across industries to better understand the costs and benefits associated with the investment. The results, like a 242% return on investment in three years, are impressive. Read The Total Economic Impact™ Of Adobe Experience Cloud to see why it’s worth the investment.
Adobe Experience Cloud drove a 25% increase in conversion rate by delivering personalised and optimised content to targeted audiences at scale.
10% increase in average order value.
Using Adobe Audience Manager, Adobe Target and Adobe Experience Manager, the composite organisation was able to grow average order values by 10%.
14% YOY growth in unique site visitors.
Organisations drove significant improvements in customer acquisitions and saw a 14% year-over-year growth in new unique visitor site traffic.
Organisations experienced benefits of $35.1 million over three years and reached their payback of investment 7 months after the go-live date.
Read the full study to see how Adobe Experience Cloud delivers high ROI.
Adobe Experience Cloud is an integrated cloud platform for marketing, analytics, advertising and commerce. To better understand the costs and benefits associated with this investment, Forrester interviewed customers across seven industries.