A great account-based marketing (ABM) strategy isn’t just effective. It’s profitable. But manually building target account lists takes multiple tools, spreadsheets, and even weeks to complete. It’s a process that can bog down sales and marketing teams that rely on speed, accuracy, and precision.
Using AI, Adobe Marketo Engage reveals target accounts in seconds, so you can focus your efforts on campaign building instead of account hunting. Easily build multiple predictive lists based on recent won accounts, new up-sell opportunities, and accounts in your database you may have overlooked. Then validate them and create personalized ABM campaigns with email marketing, paid media targeting, and intelligent cross-channel nurturing.