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In-person on-demand session
Expand Your Reach with Marketo Engage Through Custom Object Magic - S210

SPEAKERS
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Sr. Marketing Operations Analyst, McGraw Hill
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Sr. Marketing Operations Manager, AppFolio
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ABOUT THE SESSION
Marketo Engage is a powerhouse, but how can you build on that by expanding its rich datasets into other systems with custom objects? Custom objects offer the flexibility and functionality needed to take your marketing automation to the next level. They empower you to manage data, segment your audience, and customize your platform for improved insights, efficiency, and ROI, making them a valuable tool for all modern marketers. Thanks to integrations and API options, you can make Marketo Engage data reach even further.
In this session:
- Discover the limitless possibilities of custom objects
- Maximize your data management and segmentation
- Learn how to tailor this feature to your unique business needs
Track: B2B Marketing
Presentation Style: Tips and tricks
Audience Type: Campaign manager, Digital marketer, Operations professional, Marketing practitioner, Marketing analyst, Marketing operations , Content manager, Email manager, IT professional, Marketing technologist
Technical Level: Intermediate, Advanced
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