HOW WE HELP WITH CUSTOMER JOURNEYS

Engage every customer one on one with Adobe

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Personalised experiences

Right message, right time, right place

Real-time customer profiles

Customer profiles that learn and adapt

Efficient content delivery

Effortless approval and delivery

What we offer

Personalised experiences based on customer behaviour


What we offer

Personalised experiences that adapt to customer behaviour in real time

When loyalty is won and lost with every interaction, anticipating your customers’ next move and delivering content that updates based on their engagement history is crucial—even when their last engagement was only five minutes ago.  

This is where Adobe comes in. Here’s how. 

Adobe receives the highest scores in all 4 use cases in the Gartner report

Read 2021 Gartner Critical Capabilities for Multichannel Marketing Hubs.

REAL-TIme customer profiles

Customer profiles that learn and adapt

We help you to integrate customer data from everywhere they engage with your brand. From the moment they discover your company right up to when they transact, we collect and enrich data from every touchpoint on every channel to give you a better view of your customer.

By taking advantage of higher-quality first-party data from a wide array of sources, we allow you to build more robust audience segments. So you can deliver more personalised experiences that speak your customers’ language.

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Efficient content delivery

Effortless approval and delivery

We help ensure you’re always supplying new, relevant content to your customers by consolidating all your content creation and delivery tools onto a single, cloud-based platform. Avoid the complexity of multi-point solutions by effortlessly delivering content across multiple channels.

When you manage all your cross-channel marketing from a single readily accessible location, you minimise the risk of teams redoing each other’s work.

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PERsonalised EXPERIENCES

Create personalized experiences that adapt in real-time

When you have up to date customer profiles, you can respond to new customer interactions as they happen, evolving your strategy on the fly as you learn from their behaviour. 

Our robust, AI-driven tools help automate delivery of constantly updating, personalised messages across every channel. Stay one step ahead of your customer as they hop from device to device and app to app.

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CUSTOMER STORY

Harvard Business Review logo

“With Adobe’s integrated solution, we can make email more personalised and automated, with a richer view of website and campaign analytics.”

Carrie Bourke
Director, Customer Analytics and Insight, Harvard Business Review


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What else can Adobe do for your business?