Creating just the right content for every channel, every device, and every customer isn’t easy. This layout for websites. That image for mobile. And personalized messages for everyone. Whatever you’re up against — from spinning up a landing page in a few hours to helping IT and marketing work more efficiently together — Adobe Experience Manager Sites can help with its omnichannel foundation.
Content management platforms are mission-critical for every organization. Gartner has named us a leader because we understand great content is your competitive edge. With marketing-friendly templates, flexible developer tools, the agility and speed of a cloud-native platform, and success-driven best practices that help you publish experiences faster, we make it easy to give your customers the content they want in the moment they want it.
Customers travel through their journeys quickly, and you need to keep up. Our cross-channel content feature lets you create and edit content in-context, regardless of its destination, and then reuse it for experiences beyond web and mobile to reach customers through IoT devices, single page applications, and in-venue screens. Marketers and developers can work simultaneously, giving both groups greater control.
All the content in the world won’t make an impact unless it’s contextually relevant. Creating a unified customer profile — by combining attributes from first-, second- and third-party sources — gives you the insights you need to deliver the next best experience in real time, on any device or channel. With market-leading content management, analytics, and optimization tools you can deliver the right experience to the right user at the right time.
You need the freedom to design meaningful customer connections. There’s no room for tedious tasks and repetitive work. Our artificial intelligence and machine learning capabilities analyze customers’ preferences to help you choose the best experience for every step of their journey. It’s one of the reasons Gartner continuously recognizes us as a leader. So, leave the creative work to your marketers. For everything else, there’s AI.
Customer expectations for relevant, high-quality digital experiences are increasing. So marketers and developers need to work together efficiently to design, create, test, and deliver faster, more personalized experiences. We combine in-context authoring for channel-specific and channel-agnostic content with modern app and headless technologies in a secure and scalable cloud environment. Continually adding support for modern frameworks like single page apps is just one example of how we’re future-proofing your customer experiences.