Adobe Experience Manager
In a sea of expectations, keep the right content flowing.
Creating just the right content for every channel, every device, and every customer isn’t easy. This layout for websites. That image for mobile. And personalized messages for everyone. Whatever you’re up against — from spinning up a landing page in a few hours to helping IT and marketing work more efficiently together — Adobe Experience Manager Sites can help.
Web content management lays the foundation.
With so many channels and so many devices, brands today create more content than ever before. That’s why content management platforms have become mission-critical for every organization. We’re a Leader in Gartner’s Magic Quadrant for Web Content Management because we understand that great content is your competitive edge. With marketing-friendly templates and flexible developer tools, we make it easy for teams to give their customers the content they want in the moment they want it.
Cross-channel content moves you along.
Customers travel through their journeys quickly, and you need to keep up. So there’s no time to manually create content for every interaction. With cross-channel content, you can go beyond web and mobile to reach customers via single-page applications, IoT devices, and in-venue screens without a second thought. Headless and hybrid CMS options let marketers and developers work simultaneously, giving greater control to each.
Personalized experiences make it delightful.
All the content in the world won’t make an impact unless it’s personally relevant and compelling. As a Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, we’re experts in helping companies deliver personalized experiences across channels like web, mobile, single-page applications, in-venue screens, and IoT devices. With the help of analytics and machine learning, you can be confident knowing your content will instantly adjust to meet customer expectations, keeping every interaction on target and right on time.
AI-powered scalability keeps you strong.
Marketers need the freedom to design meaningful customer connections. So there’s no room for tedious tasks and repetitive work. Adobe Sensei’s artificial intelligence and machine learning capabilities analyze data like customer preferences and behaviors to help you choose the best experience for every step of the customer journey. It’s one of the reasons we’ve been recognized as a Leader for several years running in the Forrester Wave for Web Content Management Systems. So, leave the creative work to your marketers. For everything else, there’s AI.
“When we started, mobile and tablet represented 15% of traffic. Since then, we’ve seen nearly 50% of our traffic from mobile or tablet. In hindsight, our choice to adopt technologies that supported responsive design capabilities, like those in Adobe Marketing Cloud, was the smartest choice we made.”
Joost van Dun
Com Manager, Corporate Experience, Philips
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