Target specific groups of site visitors with rules based on real-time data, like geographic data or visitor behavior attributes. Then, deliver relevant content to visitor segments using out-of-the-box tools with little or no coding required.
- Form-based setup. A simple interface lets you quickly select and activate rules from the largest out-of-the-box rules library. You also can customize an existing rule or create your own from scratch.
- Customer profile targeting. Create more robust and progressive targeting by uploading customer profile data from Adobe Target, Adobe Analytics, your customer relationship management system (CRM), and third-party sources.
- Geo-targeting. Know the location for each visitor and target content based on local trends, activities, or weather.