Adobe Marketo ENGAGE
Leave no lead behind with advanced lead management.
Deliver win-ready leads to sales with customisable lead scoring models, cross-channel nurture campaigns and engagement tracking that automatically updates sales when customers are ready.
Experience Marketo Engage in action.
From predictive account lists to cross-channel automations to multi-touch attribution, Marketo Engage helps engage buyers at every stage.
More control and intelligence from first contact to loyal customer.
Lead management is complicated. Today, audiences prefer to educate themselves and engage with content at their own pace. And that takes time and consistently on-point experiences. But siloed systems and manual workflows lead to misunderstandings about who a prospect is, what they want and where they are in the customer journey. And that leads to disjointed experiences and fumbled hand offs to sales teams.
Marketers need a better way to identify who really is a lead and where they are in the sales cycle. They need a way to personalise content and deliver it on any channel as they nurture each prospect and they need to know when that prospect turns from a marketing qualified lead to a sales qualified lead.
Adobe can help.
Adobe Marketo Engage gives you a better way to identify and prioritise leads, provides more insight into your pipeline and automatically nurtures leads through dynamic personalised journeys. Start by creating customised lead score models based on demographics, behaviours and buying intent that give you insights and better segmentation. Then sync Marketo Engage with your CRM to unify marketing and sales teams. The integrated systems track each customer interaction, alerting sales when lead scores indicate readiness and giving them the insights that lead to higher conversion rates. Sales teams can also trigger curated content and campaigns on their own.
Here’s how Marketo Engage does better lead management:
Create customised, layered lead scores to show a prospect’s level of interest and speed the sales cycle by moving prospects forward the first time they raise their hand.
Easily integrate with Salesforce, Sales Cloud, Microsoft Dynamics for Sales and SAP to build micro-level personas, track lead behaviour and trigger sales contacts and personalised campaigns.
Use AI to serve up dynamic, personalised content, in both online and off-line channels, including web, email, mobile, social, direct mail and personalised URLs, all in real-time.
Anonymous lead nurturing
Track attributes and behaviours of prospects — such as page visits, search terms, company size and IP address — before you’ve created a profile to nurture even anonymous prospects.
Easily attribute success to activities throughout your funnel and accurately tie marketing to revenue with powerful, easy-to-use reporting. Then, use these insights to improve lead quantity and quality.
Marketing attributed revenue.
Leads generated by sales development.
Doubled return on investment.
“Most (law) firms will send a monthly email with the latest court case, written in a very austere style. We flipped this on its head, writing content in plain English and using the Marketo Engage nurture feature to personalise each piece for the end-user.”
Head of marketing, LegalVision
Get more qualified leads with The Definitive Guide to Lead Scoring.
Learn how to cultivate richer prospects with our comprehensive guide that covers everything from the basics to advanced lead management strategies.
Demystify the journey with The Definitive Guide to Lead Nurturing.
Read how lead nurturing can make your marketing and sales efforts more effective in this hands-on guide that covers everything from best practices to practical applications.