2023 DIGITAL TRENDS: APAC IN FOCUS

Better customer experiences. Better business.

The best way for APAC companies to get on top of the digital economy is to get ahead of it. Adobe’s 2023 Digital Trends: APAC in Focus report gives you a look into the future and the front foot into a successful tomorrow.

Get the report

background
#000000

Creativity is your competitive edge.

As customer expectations continue to soar, companies need to get creative with their customer experiences. This year, the businesses that prioritise humanity, personalisation and innovation will find themselves a step ahead in winning over - and keeping - customers.

style
light, XL spacing, center

The report, researched by Adobe and Econsultancy, is based on a survey of more than 1,500 businesses across the Asia Pacific region. It delves into how to:

  • Close the gap between customer expectations and experience
  • Understand customers at the individual level to create more personalised, timely experiences
  • Prioritise efficiency drives due to talent shortages, headwinds and supply shocks
  • Maximise and enrich real-time data with human insight

Get the report

style
l spacing
style
resource-form
style
resource-form, container, center, l spacing
style
l spacing
title
2023 Digital Trends
CardDescription
We interviewed thousands of seasoned professionals to learn how they’re reacting, evolving, and succeeding amid significant disruption and opportunity.
cardDate
2022-03-09
altCardImageText
cardImage
original_entity_id
b824afeb-dacd-384f-913d-d1a91e919220
primaryTag
caas:content-type/report
Tags
caas:collection/dxresources,caas:content-type/report,caas:topic/commerce,caas:products/magento-commerce,caas:products/adobe-commerce,caas:products/adobe-analytics,caas:products/adobe-audience-manager,caas:products/adobe-campaign,caas:products/adobe-experience-platform,caas:products/marketo-engage-bizible,caas:products/adobe-target,caas:products/adobe-real-time-cdp,caas:products/journey-orchestration,caas:products/workfront,caas:industry/financial-services,caas:industry/media-and-entertainment,caas:industry/retail,caas:industry/travel-and-hospitality,caas:industry/healthcare,caas:industry/government,caas:industry/telecommunications,caas:industry/education,caas:industry/manufacturing,caas:industry/high-tech,caas:industry/other,caas:industry/non-profit,caas:journey-phase/discover,caas:journey-phase/explore,caas:journey-phase/evaluate,caas:role/it,caas:role/marketing,caas:role/digital,caas:role/vision-leader,caas:role/decision-maker,caas:form/faas-rfi,caas:role/advertising,caas:role/feature-evaluator,caas:role/commerce,caas:region/apac,caas:region/australia-and-new-zealand

This Adobe site doesn't match your location

Based on your location, we think you may prefer the United States website, where you'll get regional content, offerings, and pricing.

Hong Kong SAR of China