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このB2B MA市場に含まれる様々なベンダーを、米リサーチ会社Gartnerが評価しました。その結果、「実行能力」「ビジョンの完全性」の両軸で、アドビはMA市場の「リーダー」であると評価されました。

MA市場の最新状況や、他のベンダーを圧倒するアドビの特長については、同社のレポート Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms 2021 (B2Bマーケティングオートメーション市場のマジッククアドラント)』をご覧ください。



B2Bマーケティングオートメーション市場のマジッククアドラント 2021

Gartner, Magic Quadrant for B2B Marketing Automation Platforms, Noah Elkin, Julian Poulter, Christy Ferguson, Ilona Hansen, Jeffrey Cohen, 20 September 2021.

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