Targeting Insights

Understand how your activities are performing by accessing reports on conversion rate, average order value (AOV), revenue per visitor (RPV) and engagement of each audience.

Hit your target more often with the right data.

Targeting audience segments is great. Delivering personalised content is even better. But you need to know your efforts are turning into sales. And if not, you need to fine-tune your messaging until you get it right. But to do that, you need real-time data.

Targeting insights give you customisable reports that show the exact information you need to know — how your targeting affects sales and revenue. You can then use this information to improve both your targeting and your personalised content. And, ultimately, your bottom line.


See what makes it work.

A comprehensive legend

Understand what each section of the report means, such as the activity status, projected winning experience and the activities source.

Report metrics

Select from pre-configured success metrics based on your KPIs to simplify test creation and improve results.

Customised setting

Generate reports that provide the exact insights you need by selecting audience, date range, activities and settings. Available settings change based on the activity selected, but may include counting methodology, control and environment.

Learn more about targeting insights in Adobe Experience Manager Sites.


Jump-start on reports.

Get to know the basics of using and testing reports in our Help section.

Craft personalised customer journeys.

Delve into learning about personalisation and targeting to create cohesive customer journeys in our Adobe white paper.


See related features

Responsive web design

Streamline and reuse content across devices, with elements like layout, text size, content, navigation and images that automatically adjust to fit the device your customer prefers.

Content insights

Use web analytics and SEO recommendations to get performance data on every page you author, so you can make better content decisions with reports on total page views, unique visitors and other related data.

Rules-based targeting

Target specific groups of site visitors with rules based on real-time data, like geographic data or visitor behaviour attributes. Then deliver relevant content to visitor segments using out-of-the-box tools, requiring little or no coding.

Learn about what Adobe can do for your business.