Learn why we believe Adobe Real-Time Customer Data Platform is redefining data management.

Adobe was named a Leader in The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024 report. Read the report to learn how Adobe:

• Excels at data governance through policy management functionality, targeting anonymous audiences for acquisition programs, journey orchestration, and integrations for insights endpoints.
• Extends beyond traditional use cases into areas like messaging into paid media, data collaboration, and measurement.
• Supports its offering with an extensive partner ecosystem.
• Is the best fit for firms that require journey orchestration and personalization across customer engagement touchpoints.

https://main--bacom--adobecom.aem.live/fragments/resources/cards/thank-you-collections/rtcdp

cardTitle

Adobe named a Leader for B2C Customer Data Platforms.

cardDate

2024-10-23

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CardDescription

Adobe has built an expansive CDP for the entire marketing lifecycle and has been recognized by Forrester Research. Check out the Forrester Wave: B2C Customer Data Platforms 2024 report to learn more.

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caas:content-type/report, caas:products/adobe-real-time-cdp, caas:topic/analyst-report