When it comes to engaging with leads and customers, virtual events still reign supreme. The ease of attending from anywhere maintains mass appeal. But scheduling, marketing, and delivering webinar experiences that generate and qualify leads for sales can be anything but simple. Event marketers are constantly tasked with managing multiple logins, dealing with inefficient tools, and trying to sort through loads of essential customer data in spreadsheets.
The interactive webinars feature of Adobe Marketo Engage joins webinar creation and hosting with marketing automation and demand generation. It lets event marketers easily design, market, produce, and report on all webinars from one cohesive system. Efficient workflows reduce deployment time, while interactive tools like polling, surveys, chat, and Q&A help engage attendees and collect more than just registration and attendance. After attendees engage with these interactive features, the data is quickly pulled into your Marketo Engage database to update audience segments, personalize content, trigger follow-up communications, alert sales, and adjust lead and account scores.