Adobe Customer Journey Analytics Features
Actionable intelligence
Quickly put customer insights to work with activation and integration tools that improve customer experiences, increase marketing optimisation and maximise ROI — no more waiting weeks to leverage insights that could lift your bottom line.
Audience analysis and publishing
Get actionable insights by defining and analysing audiences, including traits and behaviours across time and immediately share them for activation and orchestration across other Adobe products.
- Segmentation. Create insight-driven audience segmentation based on specific customer actions using multiple filters simultaneously and looking back over time.
- Audience sharing. Publish audiences for journey orchestration in Adobe Journey Optimizer or export to a variety of destinations using Adobe Real-Time CDP.
- Activation and refinement. Ingest results from your activated audiences for further insight discovery and refinement to drive better personalisation.
Experimentation panel
Determine the impact of your customer experience optimisations as adjustments are executed using the direct integration with Adobe Journey Optimizer.
- Sales and support insights. Get insight into which version of an email drove in-store sales or whether an app screen adjustment reduced support centre calls.
- Experience and content comparison. Test and compare content, messaging, user experiences and journey design to understand engagement impact.
- A/B test analysis. Evaluate the impact and accuracy of any A/B experiment executed in Adobe Journey Optimizer or your existing experimentation platform.
- Conversion optimisation. Achieve better conversion rates with options for optimising journeys toward a specific outcome.
More about actionable intelligence.
Content as a Service v3 - Actionable intelligence - Monday, 28 October 2024 at 10.31
Learn how to use actionable intelligence features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.
