ADOBE EXPERIENCE MANAGER ASSETS
Experience Manager Assets is a cloud-native DAM built for today's content needs, letting you easily manage thousands of assets to create, manage, deliver, and optimize personalized experiences at scale.
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Benefits
Digital asset management
Our completely reimagined DAM drives customer experience by combining the scalability of the cloud and the power of AI to deliver personalized content at scale. Learn more
Native Creative Cloud connection
Eliminate email-driven workflows and speed collaboration by letting marketers review and comment on assets in the DAM while letting creatives access DAM assets — along with marketers’ feedback — directly through creative cloud apps, such as Photoshop, Illustrator, InDesign, and XD. Learn more
Asset Intelligence
Do the work you want, automate what you don't. Use AI to streamline tagging, cropping and distribution - to do in minutes what used to take hours. Learn more
Rich media delivery
Amplify content velocity and meet customer demands easily by rapidly composing, adapting, and delivering countless variations across devices and channels. Learn more
We're a Leader in digital asset management.
See how we received the highest scores possible in 19 criteria, including Search, Usability and User Interface, and more. Read The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019.
How we're different
Our DAM offers native Creative Cloud connectivity
No other DAM offers built-in connectivity to tighten creative processes upstream and marketing projects downstream. Accelerate the creative process with smoother collaboration — from design through delivery.
Our DAM makes experience automation easy
No other DAM offers a central cloud-native solution with governance rules and automated workflows. Use one primary file to rapidly compose, adapt, and deliver dynamic experiences with speed and impact.
Our DAM gives you content intelligence
Use machine learning and advanced algorithms — powered by Adobe Sensei — to discover hidden assets with auto-tagging, accelerate slow processes with automated workflows, and decide what matters with insights and analytics.
Our DAM is cloud native and extensible
You no longer have to choose between the scalability of the cloud and the customization you need to better serve your customers. Benefit from peak DAM performance, continuous innovation, and powerful new microservices enabled by the cloud.
Native Creative Cloud connectivity
No other DAM offers built-in connectivity across Creative Cloud applications and services. Using Adobe Asset Link, InDesign Server, and Adobe Stock, you can streamline your creative and marketing workflows, increase collaboration, and accelerate the creative process—from design through delivery.
Governing rules and workflows
Most any DAM will manage your assets. But only Adobe offers a DAM with governing rules and automated project workflows to distribute assets across teams, projects, and channels. Submit assets, check them in and out, track rights, and publish — all from within the DAM.
Manage and publish
You need a way to organize and manage your assets. You also need to create and publish dynamic content faster than ever. Adobe Experience Manager Assets is the only DAM that does both. Find an asset, drag it into an experience, and send it out. All with one, end-to-end solution.
AI and machine learning
Don’t just work faster, work smarter. Leverage the power of Adobe Sensei AI and machine learning to save your team hours of time-consuming work. Use automation for highly descriptive tagging, cropping and manipulating images, streamlining workflows, and delivering rich media content in record time.
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“Building on our strong digital foundation in Adobe Marketing Cloud, we’re combining two businesses into a single brand to meet more customer needs worldwide.”
John Mathews, Senior Manager of Digital IT, Zebra
“We wanted a solution which was both user friendly as well as author friendly. And Adobe Experience Manager was a solution which was bridging both the gaps.”