Smart Crop responsive image and video resizing.

Traditional methods for cropping images and video can be time consuming and labor intensive. The process often involves manually sizing and editing for each required format. While necessary for delivering tailored experiences, this manual effort consumes valuable resources and time. Creating multiple asset variations to support responsive web design, diverse social media platforms, email campaigns, and various digital advertising formats is commonplace. Attempting to achieve effective, responsive image cropping manually across this vast array of requirements becomes a significant bottleneck. Furthermore, manual cropping introduces risks: Inconsistent framing can dilute brand messaging, key subject matter might be inadvertently cut off on certain devices, and maintaining visual brand integrity across all touchpoints becomes a constant struggle. Since manual asset alteration processes are challenging to scale, they effectively reduce output for organizations managing large volumes of assets.

The solution: Automated, intelligent asset cropping with Smart Crop.

Smart Crop in Adobe Experience Manager Assets provides a solution to manual asset alteration. Instead of relying on static rules or manual intervention, Smart Crop automatically analyzes images and videos to detect the primary focal point or region of interest and then intelligently crops the asset to various predefined dimensions while ensuring the crucial elements remain perfectly framed.

Accurate, intelligent image cropping moves far beyond simple automated resizing. AI technology understands the content and preserves the artistic intent and communicative power of each visual. By automating this process, Smart Crop significantly compresses content production workflows, eliminating hours of tedious, repetitive work. This efficiency gain frees up resources, so teams can redirect their efforts toward content creation and optimizing customer journeys. Moreover, AI precision ensures consistent, high-quality results every time, maintaining brand integrity and delivering visually flawless responsive image cropping across every channel and device effortlessly.

Smart Crop provides powerful tools to automate and optimize asset adaptation across devices and channels:

• Admins can define image profiles using specific width and height dimensions for Smart Crop automation.
• Smart Crop can be applied to individual assets or entire folders for scalable editing.
• Cropped image layouts can be resized within the editor for improved visibility and precision.
• The Dynamic Media component in Experience Manager Sites fully supports Smart Crop.
• Cropped assets can be published to third-party applications that support hosted media.

Intelligent video cropping

Deliver perfectly sized videos for every device without losing focus on the action. Smart Crop applies its intelligent image cropping capabilities to video content. AI analyzes video sequences to identify and automatically track the main subject or point of interest. As the video is resized for different aspect ratios (for example, landscape for desktop and vertical for mobile stories), Smart Crop ensures the key action remains centered and visible, providing a seamless and engaging viewing experience across all platforms and formats. This is crucial for maintaining narrative coherence and brand consistency in video marketing campaigns distributed across diverse channels.

Automate smart image resizing and responsive image cropping.

Streamline image delivery with configurable profiles that automate resizing and cropping across channels. Users can define image profiles with specific dimensions (width and height) tailored to various use cases—such as website banners, mobile app thumbnails, social media posts, and email headers. Once profiles are configured, Smart Crop automatically applies them to generate responsive renditions for any uploaded image. Intelligent image cropping ensures that each image retains its key focal point, using AI to preserve visual context and composition — even at different aspect ratios. This automation simplifies the creation of multiple versions while maintaining brand consistency and visual impact at scale.

AI-powered swatch generation.

Smart Crop uses AI to automate the creation of color and texture swatches — eliminating the manual, time-consuming work typically required in digital merchandising. By analyzing product imagery, Smart Crop identifies dominant colors and unique textures, then generates high-quality swatches directly from the image data. This capability accelerates time to market for product variations, reduces effort for ecommerce teams, and enhances the online shopping experience by providing customers with accurate, visually rich product options. It’s a prime example of how intelligent image cropping extends to deeper image understanding with real business impact.

Efficient bulk operations and cloud cropping.

Smart Crop in Experience Manager Assets is designed for enterprise-scale digital asset management. Integrated directly into the cloud-native environment, Smart Crop allows users to apply cropping profiles and rules across individual assets, individual assets, entire folders, or extensive collections with a single action. Bulk processing capabilities are essential for organizations managing extensive asset libraries. Bulk processing enables rapid, consistent adaptation of visuals across channels — without the need for manual cropping or resizing. By leveraging cloud scalability and automation, Smart Crop helps ensure responsive, on-brand imagery is always ready for delivery. This is a powerful solution for marketing teams operating at scale.

Smart Crop fundamentally changes how organizations manage and adapt visual assets by providing the following benefits:

• Speed: Dramatically accelerate content workflows, reducing hours or days of manual cropping to minutes.
• Intelligence: Go beyond simple resizing with AI-powered, intelligent image cropping that understands content and preserves focal points.
• Responsiveness: Implement smart image resizing and responsive image cropping for flawless display on any screen size.
• Consistency: Maintain brand integrity and visual coherence across all digital touchpoints automatically.
• Scalability: Handle large volumes of assets efficiently through bulk operations within the Experience Manager Assets cloud cropping framework.
• Resource optimization: Free creative and marketing teams from tedious tasks so they can focus on strategic initiatives and impactful experiences.

Ultimately, Smart Crop empowers organizations to deliver visually perfect, engaging experiences across all channels with unprecedented efficiency, intelligence, and control.